Assistant Brand Content Manager - Cartier

Recruiter
Richemont
Location
Shanghai, China
Posted
11 Jun 2020
Closes
01 Jan 2021
Ref
19061-en_US
Function
Marketing
Cartier

REPORTING TO Brand Content Development Manager

LOCATION Shanghai

JOB DESCRIPTION
In collaboration with the Brand Content Development Manager, develop necessary China-relevant content, including but not limiting to the implementation of digital and social related communications campaigns, Ecommerce, boutique activation, for Cartier China

MAIN PURPOSE
she/he assists the Brand Content Development Manager.

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KEY RESPONSIBILITIES

 Key responsibility 1 - Develop Cartier Campaign related content
- Brief agency and implement production follow up on the agreed campaign projects.
- Coordinate with both internal and external teams according to project needs.
- Explore innovative technology for implementing content in a right platform

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 Key responsibility 2 - Social content planning and development
- Planning and developing Cartier social content based on aligned strategy and projects.
- Adapt various materials based on campaign needs such as webtq banner and campaign pages
- Be aware of social platform evolvement and develop strategy with Brand Content Development manager

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 Key responsibility 3 - Communicate with Internal and HQ team
- Be able to leverage and localize HQ assets for social communication
- Work closely with content manager on social editorial planning
- Work closely with EC team to ensure assets needs.
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 Key responsibility 4 - Budget & Admin
- Budget Follow-up in collaboration with the Brand Content Manager
- Follow up of Legal & Compliance work process
- Work with HQ & local financial controllers for monthly, quarterly, half-yearly & yearly budget reporting
- Archive released content
- Time and budget control

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DIMENSION:

 Headcount supervised: 0
 Experience : 6 ~7 years' Experience, Digital Creative agency
 Chinese & English fluent, (French is a +)
 Internal contacts:
 Strong functional line of reporting with Brand Content Development Manager
 Work closely with Communication Team, product marketing, CRM & Ecommerce teams

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