Digital Marketing Manager

Recruiter
Frame Denim
Location
Culver City
Salary
$80-$90k
Posted
11 Jun 2020
Closes
11 Aug 2020
Ref
Marketing
Function
Marketing
Level
Manager
Contract Type
Permanent
Hours
Full Time

Role Overview:

 

The Digital Marketing Manager will be part of the Ecommerce team. The person will support the Director of Ecommerce with the Digital Marketing and analytics functions.

 

Responsibilities

 

  • Manage the day-to-day operations of the direct revenue-driving channels including Email, Paid Search, Affiliates, Re-Targeting, and Paid Social
  • Manages the brand’s presence on product discovery sites such as LYST, Spring and Polyvore.
  • Oversee Analytics for frame-store.com; responsible for daily, weekly, monthly reporting and analysis
  • ·Ensures the timely communication of sales, promotions and product releases to the Digital Marketing Agency.
  • Assist in the creation of the digital marketing strategy and keep abreast of the latest digital marketing trends
  • Maintain the digital and social media calendars for scheduling and distribution of all content related to digital PR and digital marketing
  • Responsible for requesting, compiling, and helping to analyze competitive data in collaboration with digital agencies
  • Assist with social media strategy from a paid perspective for evergreen content, campaigns, events, and company-wide initiatives
  • Responsible for tracking invoices related to digital marketing

 

Qualifications

  • Bachelor's degree
  • 5+ years of related experience
  • 4+ years of experience using analytic and digital platforms including Google Ads, Google Analytics, Omniture, Instagram/Facebook Ads, Linkshare, Bronto, Exact Target, and CoreMetrics
  • Experience using programs including BingAds, Shopify, BorderFree, SmarterHQ highly preferred
  • Proven ability to scale paid traffic while maintaining CPA targets
  • Strong knowledge of how affiliate and paid marketing channels fit together
  • Ability to effectively manage an outsourced agency
  • Experience running A/B, multivariate tests
  • Proven expertise finding and implementing new opportunities in search, social, retargeting, and email
  • Flexibility to adapt to changing business needs, dealing with ambiguity
  • Ability to see the effects of the decision prior to implementing
  • Must be able to think strategically and see the big picture while knowing how to execute it tactically
  • Proactive approachability to anticipate future actions that may be required
  • Ability to handle multiple tasks/projects with adherence to deadlines and budgets. Must be able to work both as a team member and independently. Must be flexible to adapt to shifting priorities
  • Excellent communication skills, both written and oral
  • Strong project management/time management skills