Digital Marketing Manager

Role Overview:

The Digital Marketing Manager will be part of the Ecommerce team. The person will support the Director of Ecommerce with the Digital Marketing and analytics functions.

Responsibilities

• Manage the day-to-day operations of the direct revenue-driving channels including Email, Paid Search, Affiliates, Re-Targeting, and Paid Social
• Manages the brand’s presence on product discovery sites such as LYST, Spring and Polyvore.
• Oversee Analytics for frame-store.com; responsible for daily, weekly, monthly reporting and analysis
• ·Ensures the timely communication of sales, promotions and product releases to the Digital Marketing Agency.
• Assist in the creation of the digital marketing strategy and keep abreast of the latest digital marketing trends
• Maintain the digital and social media calendars for scheduling and distribution of all content related to digital PR and digital marketing
• Responsible for requesting, compiling, and helping to analyze competitive data in collaboration with digital agencies
• Assist with social media strategy from a paid perspective for evergreen content, campaigns, events, and company-wide initiatives
• Responsible for tracking invoices related to digital marketing

Qualifications

• Bachelor's degree
• 5+ years of related experience
• 4+ years of experience using analytic and digital platforms including Google Ads, Google Analytics, Omniture, Instagram/Facebook Ads, Linkshare, Bronto, Exact Target, and CoreMetrics
• Experience using programs including BingAds, Shopify, BorderFree, SmarterHQ highly preferred
• Proven ability to scale paid traffic while maintaining CPA targets
• Strong knowledge of how affiliate and paid marketing channels fit together
• Ability to effectively manage an outsourced agency
• Experience running A/B, multivariate tests
• Proven expertise finding and implementing new opportunities in search, social, retargeting, and email
• Flexibility to adapt to changing business needs, dealing with ambiguity
• Ability to see the effects of the decision prior to implementing
• Must be able to think strategically and see the big picture while knowing how to execute it tactically
• Proactive approachability to anticipate future actions that may be required
• Ability to handle multiple tasks/projects with adherence to deadlines and budgets. Must be able to work both as a team member and independently. Must be flexible to adapt to shifting priorities
• Excellent communication skills, both written and oral
• Strong project management/time management skills