Copywriter (Contract)

San Francisco, California, United States
25 Jun 2020
07 Jul 2020
Creative Team | Reports to Senior Copywriter

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We're a global footwear and apparel brand with roots in New Zealand and our headquarters in San Francisco. Since 2016, we've been on a mission to prove that comfort, design, and sustainability aren't mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. And as a certified B Corp, we're dedicated to making the most sustainable products we can using premium natural materials - designed for life's everyday adventures.

Where we need help

Our Creative Team is steadily growing, and we're looking to add to our roster in the writing department. The Contract Copywriter role is an amazing opportunity to help evolve our brand's unique tone of voice. We're looking for a talented and passionate writer who can help us drum up copy for a variety of needs.

What does the job entail?

You write things that are smart and witty, but you're also able to make complicated subjects like sustainability and carbon footprints feel approachable. You write with a simple and eloquent resolve and make a habit out of trimming unnecessary fluff from your work. You're comfortable seeking our necessary information if it isn't given to you, asking thoughtful questions, and working collaboratively. Finally, you believe there's a difference between the right word and the wrong word, and you've got a passion for uncovering the former.

What kind of person are we looking for?
  • Developing a deep understanding of the Allbirds brand and tone of voice, then developing an ability to quickly craft effective copy in said voice.
  • Brainstorming rich creative concepts, pitching them, and executing them through a variety of different channels.
  • Writing everything from 3-word headlines to 60-second video scripts.
  • Being borderline obsessive when it comes to editing, grammar, and proofreading techniques.
  • Partnering with cross-functional teams to produce high-quality content that meets brand and business priorities.

More practical skills needed:
  • You have 3-4 years experience writing for apparel, lifestyle, or CPG brands.
  • You can work independently, and you're a stickler for details and deadlines.
  • You have a portfolio that features a range of creative executions.


Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.

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