Retail Area Manager - Officine Panerai

Officine Panerai

BRAND AND DEPARTMENT: Panerai - Retail & Admin Department
JOB TITLE: Retail Area Manager
LOCATION: BEIJING
REPORTING LINE: China Panerai Retail Director

POSITION SUMMARY:
This role is in charge of the development and management Panerai Retail network performances in North China, based in Beijing. He/She represents the Retail leader in Beijing.

He/She is in charge of the achievement of sales target in all North China boutiques set by the top management.

ACTIVITIES:
- Definition of the short and middle term strategy for the North China under his/her responsibility, in accordance with the Retail Director's job objectives

- Setting up and implementing North retail team members' KPI and achievable target

- Organization and management of North retail team members and assigned tasks by Retail head

- Protection of the brand relationships with Malls,
- Complaint cases solving and coordinating with related 3rd party

KEY RESPONSIBILITES:

1. Achieve the north area boutiques P&L objectives
• Define with China MD and Retail Director sales objectives and key elements of P&L (salary, expenses)
• Monitor Daily Boutique Performances and follow-up of sales and reporting to Retail Director, analyze and evaluate product sales results, collect and provide qualitative feedbacks
• Control discount to clients (Brand strategy, action plans)
• Assortment: handle model stock and management pieces allocation to boutiques, transfer if necessary, monitor the replenishment
• Handle exhibitions and boutique sales events

2. Boutique management: provide the prestige environment and level of service
• Ensure boutique operation's management according to Panerai standards
• Store Planning support & Ensure smooth opening of new boutiques, supervise product/display material order, visual merchandising, staff recruitment/training and other boutique opening procedures, handle budgets related
• Merchandising: control and optimize windows displays according to international guideline
• Boutique environnent maintain, conduct boutique environnent improvements
• Service: propose and conduct service improvements in Panerai boutiques
• Be warrant of the boutique procedures (inventory, administration, procedures, ...)
• Build & Maintain good relations with local landlords or Department Stores management to increase visibility & sales.

3. Team Management: manage the managers, train and animate the sales team
• Implement the retail team strategy defined at Area level
• Provide detailed product information and knowledge training to boutique staff
• Provide sales estimate for new product launch
• Boutique Mystery Shopping Survey and Action Plan
• Boutique staff: handle recruitment and changes
• Integration and training: coordinate and define training program with Training Manager (products knowledge, competences)
• Set objectives to boutique managers and conduct yearly evaluation
• Animation. Conduct monthly boutique managers meetings
• Follow all retail team performance and contribute to improve
• Handle the budgets related
• Handle boutique support: staff uniforms & grooming, sales tools, boutique equipment

4. Clients management: conduct CRM actions, prospect VIP, bring new traffic
• Coordinate customer service in boutique: catalogues, operation procedures, SAV care and follow up...
• Supervise direct mailing to retain existing customers
• Retail gift management with Marketing Department
• Retail events: participate to concept definition and organization for boutiques
• Database: be the warrant of the database (quality and quality)
• CRM: implement the relational plan, monitor CDB inputting and maintenance process
• Prospecting new VIP: define strategy and prospect personally potential VIP clients
• Propose and conduct action plans for traffic increasing (cross-marketing, partnerships,...)
• Analyze CRM actions (ROI, correcting actions)
• Handle the budgets related to CRM

JOB PROFILE (FOR RECRUITMENT PURPOSE ONLY)
- Preferred university degree and above or equivalent qualification
- Solid retail management experience in the international brands; relevant industries experience, i.e., watch or jewelry, preferred..
- Fluent Chinese and English speaking and writing.
- Good interpersonal / management skills, be able to work with teams and coordinate with other departments locally