EU Online Campaign Marketing Manager (12 month FTC)

Recruiter
Gap
Location
United Kingdom
Posted
26 Jun 2020
Closes
27 Aug 2020
Ref
327747
Level
Manager
About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We've built our brand on staying true to our roots whilst always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.

About the role

Reporting to the Head of Brand MarketingCommuications, the EU Online Campaign Manager is a new rolewithin Gap EU, and is responsible for optimizing how content comes together onour digital channels, to create a compelling experience for each customer segmentfor Gap Online UK and EU. This personexpertly brings together customer mindset, product priorities and launches,brand moments and promotional plans into one cohesive customer communicationutilizing both global and local content. This person is responsible forbriefing daily content strategies to ensure localization for the market,measuring results by engagement and sales across site, emails, Gap+ app andstores. The EU Online Campaign Manager manages a Digital Designer, devising andbriefing EU exclusive content (both storytelling and promotional).

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Plans andmaintains daily digital content strategy aligned to wider commercial planensuring Gap.co.uk and Gap.eu are talking to the right messages at the righttime, consistently across channels

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Balancesglobal content alignment with local market needs and opportunities

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Working withthe wider EU marketing team, the online and store product teams, global brandmanagement and creative, they manage the UK and .eu online content marketingcalendars and customer experience where content comes together (e.g. email andsite).

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Maintains upto date knowledge of global content and creative available to leverage for EUmarkets, ensuring wider team know what is available when

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Supports Headof Brand Marketing Communications to inform global brand management team oflocal nuances and distortions within in EU, to ensure they deliver relevantcontent for our markets

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Partners withthe

Online Marketing Manager (based in San Francisco), Promotionsteams & Audience Experience, to analyse data and optimize contentstrategies through data and innovation

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Manages and briefs the UK-based digital designeron EU exclusive content requirements ensuring timelines are met for productionteams in San Francisco

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Pulls together plan and briefs required to execute contentstrategies across email, site and social to the Online Marketing Manager, Promo& Audience Experience and SF production team

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Accountable for ensuring wider team understand the contentplan and priorities of the online sites

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Works with the San Francisco creative copy team on briefingcopy and subject lines when needed, and also writes subject lines for EUfocused content emails and copy headlines for on site local creative whenneccessary

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Accountablefor optimizing engagement, sales and customer formation via marketing content

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Responsive tochanging needs of the business and works with North America-based partners toestablish what flexibility is possible

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Partner withthe Online Marketing Manager, EU to review creative concepts and QA all contentand emails before it goes live

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Support the

Head of Brand Marketing Commuications

to buildfull-funnel, 360 view of performance with focus on the application of differentcontent at each stage of the customer journey

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Organizational relationships required: OmniMarketing Teams, Gap Online teams in San Fransisco, Company Planning, Buying& Merchandising, Web Production, Creative, and Digital & CustomerMarketing

Who you are

  • Previous email and online campaign management experience required
  • Tremendous organization and process and project management
  • Brand and creative - ability to lead and review creative
  • Good copywriting skills
  • Strong written and verbal communication skills
  • Ability to glean insights and tell a story from the data and apply to decision making
  • Positiveattitude and ability to manage change, thrive in a fast-paced environment, dealwith ambiguity, and prioritize multiple projects
  • History ofeffective cross-functional partnerships and working through multiple levels ofan organization
  • 5+ years ofrelevant marketing experience
  • Experience inOmiture a plus
  • Attending evening San Francisco and global conference calls will be requiredat times and the ability to bend and flex working hours because of this


Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, 30% off at Gap Outlet, and the ability to purchase discounted merchandise during international travel at Banana Republic, Athleta, Intermix and Old Navy.
  • Pension schemes available, depending on role.
  • Market-leading private medical healthcare and well-being programme.*
  • Voluntary medical cash plan open to all employees.
  • Performance-related discretionary bonuses.*
  • Access to our Employee Support Programme for overall well-being.

*For eligible employees

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