E-Commerce Manager - Cartier
Job Details
MAIN PURPOSE
The E-commerce Manager will lead the Cartier MEIA e-boutiques via two channels: The Cartier official websites and phone sales, in order to reach sales budget targets and in line with service excellence standards.
The Ecommerce Manager will work in close collaboration with the markets' management and the Client Services Manager to define a clear expansion strategy, explore market place opportunities. They will also be responsible for evolving the business by proposing and implementing new functions and optimizing UX, business flows and content in order to improve conversion.
The E-commerce Manager will also oversee and manage all aspects of the e-commerce transversal operations by working closely with key stakeholders within the Cartier and Richemont teams, including: Product assortments, supply chain, marketing, digital communication, CRM, IT, Finance and logistics.
KEY RESPONSIBILITIES
Business
- Manage the Cartier e-commerce P&L
- Define the e-commerce business strategy in collaboration with Cartier markets' management and the Richemont departments.
- Devise strategies to drive traffic to the websites and optimize conversion rate, develop website usability, innovation and best practices for the markets, in close collaboration with Cartier Communications department
- Be a key contact for Cartier HQ team regarding strategy, maintenance, change requests, and enhancements of the websites
Operations
- Be the key contact person for all coordination with Richemont functions
- Ensure efficient internal communication on e-commerce among relevant teams
- Liaise with the Richemont Finance point of contact on fraud management topics
- Oversee and negotiate the online product assortment (visible / sellable), supply chain and stock
- Liaise with the Client Relations Center Manager to define and implement action plans to meet the objectives in terms of turnover and services
- Oversee client satisfaction related to e-commerce activities: potential issues on the platform, covering shipping and delivery, payment, anti-fraud, etc.
- Liaison for stock movements where necessary with Retail team
Reporting
- Manage qualitative and quantitative monthly global e-commerce reporting on the P&L, operations performance, and sales analysis
- Monitor and report performance of digital marketing campaigns, and assess against predefined KPIs and ROI
Local Knowledge Center
- Keep abreast of local market developments and innovations
SKILLS
- Excellent leadership, communication, negotiation and interpersonal skills
- Significant experience in team management and project management
- Excellent knowledge of the e-commerce/digital business
- Sales, service and result oriented
- Entrepreneurial and assertive with a can-do spirit, innovative, dynamic and team oriented
- Effective communication and problem solving skills
- Ability to collaborate and influence people in a complex matrix and multicultural environment
PROFILE
- Experience working with enterprise ecommerce platforms like Magento, IBM, salesforce
- Experience with call center and service center operations
- Basic understanding of HTML, CSS, java
- Strong experience with analytics systems such as Google Analytics, SiteCatalyst, etc
- Familiar with practices such as: AB testing, UX/UI and continuous site optimization
- Strong business sense, result & service oriented, high communication skill
- 10+ year experience in e-commerce environment
- E-commerce launching experience within the GCC
- Good knowledge of the luxury industry in GCC market
- Solid experience of the full marketing mix across a range of digital applications
- Strong understanding of current online marketing concepts, strategy and best practice
English a must. Arabic language highly advantageous
Company
With some +35,000 colleagues worldwide, the Group comprises 18 Maisons and two online distributors. We apply our avant-garde mindset, artistic vision and craftsmanship to watch-making, jewellery, writing instruments and high-end fashion and accessories. Each Maison and e-commerce platform functions as an international business with a family feel and is led by an entrepreneurial spirit and respect for tradition, making the Group a game changer in the high luxury industry. Innovation is at our core. Our history is marked by the achievements of our people. They push the limits and turn the ordinary into the extraordinary. By encouraging innovation across our business and making it a priority, we deliver the ultimate high luxury experience. They participate in groundbreaking ventures like the YNAP/Alibaba startup and our own research and development hub Micro city. Focused on the horizon, the Group maintains its position as an established industry leader.
- Location
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Geneva
CH
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