Freelance Go-To-Market/Media Lead

Recruiter
Zalando
Location
Berlin
Posted
02 Jul 2020
Closes
10 Jul 2020
Ref
2236538
Level
Manager
As a freelance GTM/Media Lead you will use data and insight to fuel world-class, 360 media and comms planning strategies, maximise the efficiency and effectiveness of our output and, ultimately, help make Zalando a loved brand.WHERE YOUR EXPERTISE IS NEEDED
  • Reporting to the Go-To-Market Leader (in a central Marketing pillar) but working very closely with Market Teams, you will assist with developing and executing the media and communications strategies to meet business and growth KPIs across our 17 markets. This is a pan-European role but local insight from our key markets (DE, FE, IT, ES, SE) is essential
  • Manage best in class media planning and buying practices for campaigns across all media channels
  • Specifically you will help us to connect, integrate and optimise our digital and social (internally planned and bought) media strategy and buying with our offline (planned and bought via external agencies) media strategy and buying - so knowledge of the online and offline media landscape is essential - as is an ability to manage complexity
  • Develop clear media/comms plans for marketing rollouts across paid channels and identify gaps or overlaps that could impact campaign performance
  • Build a new way of working collaboratively - balancing pan-European strategies with local media and communications needs
  • Leading impact/KPI tracking and related adjustment and insights/learnings
WHAT WE'RE LOOKING FOR
  • 8-10 years of relevant experiences in Media Planning with a strong background in social/digital and above-the-line media and a proven track record in planning and executing high performing offline/online campaigns in our key European Markets
  • Highly strategic and analytical with deep expertise in reaching and engaging specific user/audience segments through a targeted, flexible go-to-market/media strategy
  • Experienced in applying latest insights and KPIs to shape and improve the got to market strategy to drive effectiveness and efficiency of marketing investments in-line with the strategic goals
  • Distinct track record of success in managing GTM processes
  • Excellent at managing complexity
  • Confident in managing cross-functional processes. You are a connector, an integrator and an articulate communicator. Someone who can build strong relationships, bring people on the journey and persuade and influence


We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO

Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use

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