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Freelance Go-To-Market/Media Lead

Employer
Zalando
Location
Berlin
Closing date
10 Jul 2020

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Function
Editorial & Media
Level
Manager
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Job Details

As a freelance GTM/Media Lead you will use data and insight to fuel world-class, 360 media and comms planning strategies, maximise the efficiency and effectiveness of our output and, ultimately, help make Zalando a loved brand.WHERE YOUR EXPERTISE IS NEEDED
  • Reporting to the Go-To-Market Leader (in a central Marketing pillar) but working very closely with Market Teams, you will assist with developing and executing the media and communications strategies to meet business and growth KPIs across our 17 markets. This is a pan-European role but local insight from our key markets (DE, FE, IT, ES, SE) is essential
  • Manage best in class media planning and buying practices for campaigns across all media channels
  • Specifically you will help us to connect, integrate and optimise our digital and social (internally planned and bought) media strategy and buying with our offline (planned and bought via external agencies) media strategy and buying - so knowledge of the online and offline media landscape is essential - as is an ability to manage complexity
  • Develop clear media/comms plans for marketing rollouts across paid channels and identify gaps or overlaps that could impact campaign performance
  • Build a new way of working collaboratively - balancing pan-European strategies with local media and communications needs
  • Leading impact/KPI tracking and related adjustment and insights/learnings
WHAT WE'RE LOOKING FOR
  • 8-10 years of relevant experiences in Media Planning with a strong background in social/digital and above-the-line media and a proven track record in planning and executing high performing offline/online campaigns in our key European Markets
  • Highly strategic and analytical with deep expertise in reaching and engaging specific user/audience segments through a targeted, flexible go-to-market/media strategy
  • Experienced in applying latest insights and KPIs to shape and improve the got to market strategy to drive effectiveness and efficiency of marketing investments in-line with the strategic goals
  • Distinct track record of success in managing GTM processes
  • Excellent at managing complexity
  • Confident in managing cross-functional processes. You are a connector, an integrator and an articulate communicator. Someone who can build strong relationships, bring people on the journey and persuade and influence


We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO

Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store​
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
 Berlin
Germany
10243
Germany
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