Marketing Manager Italy

Recruiter
Zalando
Location
Berlin
Posted
02 Jul 2020
Closes
06 Jul 2020
Ref
2121434
Function
Marketing
Level
Manager
We are excited to open the position of Marketing Manager Italy and we are searching for our next rockstar to join our team! You will position Zalando as the #1 starting point of Fashion in Italy. You will manage all local marketing activities to further develop our brand KPIs and make Zalando an even more loved brand.

WHERE YOUR EXPERTISE IS NEEDED
  • Amplify our global brand campaigns in Italy and plan, brief, execute and track local marketing campaigns in collaboration with the x-functional country teams.
  • Develop locally relevant activations in Italy through local events, sponsorships, marketing stunts and marketing partnerships (with fashion and non-fashion brands)
  • Define and implement our media strategy in line with the country strategy and local media agencies to execute our campaigns together with the Marketing Lead Italy.
  • Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touchpoints

WHAT WE'RE LOOKING FOR
  • You have successfully completed a degree in Marketing or Communication and round off your passion for Brand Marketing, Online Marketing, Media Buying and E-Commerce with a minimum of 6 years of professional marketing experience in the field.
  • You have a strong understanding of the Media landscape in both Offline and Online Marketing Channels; basic understanding of the various marketing performance channels is required.
  • You have great analytical and reporting skills which makes you understand the bigger picture to drive the business in Italy.
  • You have a creative mindset to take into consideration consumer insights and trends to translate them into winning brand moments and activations that are locally relevant for the Italian consumers.
  • You are well organized and feel comfortable steering several projects with different stakeholders and acting as a key project owner between different departments.
  • You are a good communicator & you are fluent in Italian and English.
  • You have a deep knowledge of the Italian market to win further the hearts & minds of the Italian consumers.
  • Having previously worked on Premium brands would be a plus.

PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere.
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings.
  • Mentoring and personal development opportunities and an international team of experts.
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO

Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.

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