Social Media and Digital Content Manager
Jennifer Behr, renowned designer and manufacturer of luxury headpieces, jewelry and accessories, is hiring an Social Media Manager.
Based in Brooklyn, the Social Media Manager will have a variety of essential responsibilities for the company. The ideal candidate comes from Beauty or Fashion industries with a strong social media and content production background. We have deep traction in the celebrity and influencer world and are regularly featured in publications worldwide. As a studio environment the design and creation of our product is the core of our business. The role will be dynamic and speak life to the incredible product and people behind our brand.
The company is growing rapidly, so a disposition to efficient decision making and project execution is necessary. The candidate should have a high taste level and sense of design with an eye for detail and experience in luxury. This position will report directly to our Director of Commerce and will be responsible for directing and executing the brand voice with a focus on growing our digital sales.
Digital Content and Social
*Create and execute a content strategy to drive brand awareness, social engagement, web traffic and DTC sales.
*Manage social content calendar in alignment with E-Commerce initiatives and promotions.
*Produce dynamic content including stills, gifs and video across all platforms.
*Develop an elevated voice through copywriting.
*Determine growth metrics, set goals, and report on KPIs weekly and monthly.
*Identify compelling stories for key initiatives through written content, social media and
*Lead content development for daily social media, weekly emails, features, and campaigns
*Comfort filming video and photography for a first-person social perspective
*Manage, nurture and grow our brand community through active outreach and
*Regularly update and interact all social media channels ensuring proper tags and links are in
place on all campaigns
*Produce and manage content creation on new jenniferbehr.com site launching August 2020 (tutorials, etc)
*Produce seasonal video and photoshoots
*Bachelor’s degree or higher
*3-5 years experience with a luxury DTC accessories or beauty company.
*Elevated aesthetic and strong content creation skills.
*Awareness of competitive landscape, platform best practices, and industry trends.
About the Brand:
Jennifer Behr is a rapidly growing designer, manufacturer and distributor of luxury accessories and jewelry. Since 2005 our foundation has been in hair accessories and in 2017 we expanded into jewelry with further category growth planned. Our current retailers include the best stores in the world: Net-a-Porter, Bergdorf Goodman, Neiman Marcus, ShopBop, Moda Operandi, Browns, Lane Crawford, and over 90 more.
The jewelry and headpieces have been featured in Vogues worldwide, W, The New York Times, The Financial Times, and many many more. Jennifer Behr’s brand is coveted around the world by celebrities, influencers, and those who seek the perfect piece for their own distinctive style.
Compensation will be commensurate with industry experience. Please send resume,cover letter, salary request and any relevant portfolio work