Display Marketing Manager
Job Details
Zalando's Personalized Marketing team is looking for a competent and motivated Marketing Manager Display & Video to support us in our mission to become the starting point of fashion. Our team is continuously innovating and breaking paradigms on how performance marketing can be done successfully at large scale.
You will be working in a multidisciplinary team, composed of experienced data scientists, engineers, designers and product managers, who are dedicating their work to maximize Zalando's ROI and grow its customer base. As marketing manager, you will support this by addressing our customers in the right way and measure the effect of our campaigns on relevant KPIs. Together we'll be creating fresh ways to connect fashion and people.
WHERE YOUR EXPERTISE IS NEEDED
WHAT WE'RE LOOKING FOR
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
You will be working in a multidisciplinary team, composed of experienced data scientists, engineers, designers and product managers, who are dedicating their work to maximize Zalando's ROI and grow its customer base. As marketing manager, you will support this by addressing our customers in the right way and measure the effect of our campaigns on relevant KPIs. Together we'll be creating fresh ways to connect fashion and people.
WHERE YOUR EXPERTISE IS NEEDED
- Define and implement performance marketing strategy for GDN and YouTube
- Develop, a/b test and roll-out optimization and automation strategies across app and web campaigns for GDN and YouTube
- Build a deep understanding of GDN & YouTube performance incl. performance drivers across countries
- Work with the product managers, engineers and data scientists to design and automate processes which enable data-driven decisions at scale
- Work with designers and agencies on impactful creative solutions
- Collaborate with stakeholders from Brand and Markets teams to maximize marketing impact and support growth targets
WHAT WE'RE LOOKING FOR
- 4+ years solid experience in display & video performance marketing, ideally managing large budgets
- Excellent understanding of levers in display & video marketing
- Able to assess performance, define strategy and prioritize tactics to drive growth and profit
- Highly analytical mindset with proficiency in Excel. Tableau and SQL are a plus
- Experience running a/b tests and basic knowledge of statistics
- Structured and independent way of working, hands-on mentality
- Culture of trust, empowerment and constructive feedback, open source commitment, meetups, game nights, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Extensive onboarding, mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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