Senior Digital Marketing Executive (PEDRO)

Job Responsibilities

• Lead in the development of the overall digital marketing strategy across brand owned online channels and third-party marketplace platforms where brand operates
• Implement and influence digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display) across markets
• Manage and maintain the brand’s owned media social platforms
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic) to drive ecommerce activities in International markets
• Manage social media marketing campaigns
• Manage SEO campaigns
• Develop conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Lead in writing, developing and strategizing online content production and scheduling on all social media platforms, not limited to and including Instagram and Facebook
• Liaising with other departments to curate content in the presentation of content on social media pages
• Responsible for community management where you will be an advocate for brand on the social arena, answering to any queries and engaging in dialogues
• Strategizing and running social media engagement activities

Requirement

• At least a Degree in Marketing, Digital Media or Mass Communications
• Preferably with 3-5 years’ experience in a social, digital, fashion/ lifestyle industry
• Knowledge of social media platform and metric is a must
• Knowledge of Google and Facebook and/or Instagram advertising tools
• Experience in coding, website development, paid advertising and blog writing skills will be an advantage
• Prior experience working in a digital agency is a plus
• A keen sense of fashion and a passion for the fashion industry
• Excellent interpersonal skills