Director, Promotions & CRM

4 days left

Recruiter
Tory Burch
Location
New York City, New York (US)
Posted
15 Jul 2020
Closes
15 Aug 2020
Function
Marketing

The Director of Promotions and CRM will lead the development of Global/NA CRM Strategy to attract, engage, and retain customers across all channels.

 

The role will:

  • Develop and manage the omnichannel CRM & Promotions calendar and work with cross-functional teams to refine and optimize based on customer insight, business needs, competition and analytics
  • Analyze and extract insights from past / current CRM programs
  • Create and refine actionable audience targets and set measurable customer KPIs
  • Develop, forecast, and execute test plans to drive incremental revenue and build CRM playbook based on learnings
  • Partner with Product Team to ensure tech stack delivers on personalized offer management
  • Responsible for CRM & Promotions budget and ROI of programs

 


Qualifications

  • 8-10 years of omnichannel marketing experience within consumer brand, fashion/apparel, or marketing/consulting agency
  • Results-driven marketer with exceptional strategic and analytical skills
  • Strong time management and prioritization skills
  • Proven record of partnering cross functionally to drive topline growth
  • Proactively initiates changes to improve work processes and ability to work with ambiguity
  • Inclusive people leader with a track record of developing talent to drive impact
  • Excellent presentation, organization & communication skills
  • BA/BS required, MBA preferred
  • Represent, nurture and sustain the Tory Burch culture and values

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