Director, Promotions & CRM
- Employer
- Tory Burch
- Location
- New York City, New York (US)
- Closing date
- 15 Aug 2020
View more
- Function
- Marketing
- Level
- Director / President / C Suite
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Job Details
The Director of Promotions and CRM will lead the development of Global/NA CRM Strategy to attract, engage, and retain customers across all channels.
The role will:
- Develop and manage the omnichannel CRM & Promotions calendar and work with cross-functional teams to refine and optimize based on customer insight, business needs, competition and analytics
- Analyze and extract insights from past / current CRM programs
- Create and refine actionable audience targets and set measurable customer KPIs
- Develop, forecast, and execute test plans to drive incremental revenue and build CRM playbook based on learnings
- Partner with Product Team to ensure tech stack delivers on personalized offer management
- Responsible for CRM & Promotions budget and ROI of programs
Qualifications
- 8-10 years of omnichannel marketing experience within consumer brand, fashion/apparel, or marketing/consulting agency
- Results-driven marketer with exceptional strategic and analytical skills
- Strong time management and prioritization skills
- Proven record of partnering cross functionally to drive topline growth
- Proactively initiates changes to improve work processes and ability to work with ambiguity
- Inclusive people leader with a track record of developing talent to drive impact
- Excellent presentation, organization & communication skills
- BA/BS required, MBA preferred
- Represent, nurture and sustain the Tory Burch culture and values
Company
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