Senior Designer, Storytelling, Digital Creative

Ralph Lauren
New York, New York, United States
15 Jul 2020
04 Sep 2020
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands.

Position Overview
The Senior Designer will work collaboratively within a talented and motivated team, leading the ideation, prototyping and creation of engaging, interactive digital experiences - with a focus on new and emerging technologies and media formats - to tell the Ralph Lauren story in whole new ways. You will lead projects from campaign concept through to design, seeking to find compelling, innovative and best in class storytelling experiences.

Essential Duties & Responsibilities

* Concepting for digital led campaigns, delivering 360 digital responses to brief
* Partnering with internal and external agencies on delivering bespoke innovation projects, across media including AR, 3D
* Investigate emerging technologies and media formats - leading the development of prototypes and proofs of concept
* Create a best in class consumer experience and meet the needs for the family of Ralph Lauren brands
* Deliver compelling, innovative UI concepts, immersing users in the World of Ralph Lauren
* Work closely with Creative brand leads to develop and execute performant user experiences
* Seek ways to enhance e-commerce experience (focusing on mobile and responsive design first)
* Proactively use design, UX and prototyping to communicate new inspiring brand experiences
* Work closely with, communicate and present creative with all key stakeholders and counterparts
* Creatively mentor and oversee junior members of the team, ensuring creative output is consistent, delivered to brief and with a strong attention to detail

Experience, Skills & Knowledge

* 5+ years of digital experience
* Advanced skills in Sketch & Photoshop
* Adobe Creative Suite knowledge
* Strong experience with applicable prototyping software (e.g: Principle)
* Experience with emerging technologies such as AR is a plus
* Knowledge of CSS3, HTML and responsive design
* Experience in animation, 3D & motion design - ideally with an understanding for 3D modelling software
* Strong understanding of web standards and latest web technologies, image optimization and cross-browser compatibility #LI-AD1

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