Digital Specialist - Montblanc
Job Details
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The Digital Specialist role is to develop, implement and coordinate the digital plan according to the International Guidelines.
In addition, the Digital specialist is responsible for managing the day-to-day tasks of the e-commerce business, including the customer care services, to give support to all sales channels in Brazil
Key responsabilities
Key Responsibility 1 - Digital MKT Plan & Customer Care (SAC)
- Key areas include digital advertising and media management in close coordination with Marketing Director
- Give the digital brief including KPI´s for the media agency and digital channels and follow up the digital campaign, provide the agency with the right materials on time.
- Close cooperation with internal interfaces, e.g. social media, CRM, marketing activations /media planning functions, and e-commerce
- Regular reporting to senior management, including competitor media spend analysis, KPI definition and monitoring, as well as comprehensive reviews with local markets
- Manage Customer Care services (SAC) including phone sales with close cooperation with RTL & WHS managers and coordinate the Customer Care team central and agency.
Key Responsibility 2 - E-commerce platform
- Constant follow up of the local ecommerce platform: in close contact with HQ to apply guidelines and in close collaboration with the local agency.
- Be part of the sales budget of the local e commerce platform.
- Collaborate in cooperation with the retail and supply manager department to have a proper mix of products in the platforms
- Constant collaboration, update, follow up, improvements, in all the e commerce platforms.
- To build, to coordinate and to control the local ecommerce platform with wholesale clients (e-retailers)
- Develop digital plan per e-commerce platform, including marketplace strat & partnerships with other companies to increase business opportunities.
- Develop existing Omni channel solutions & implement new initiatives to grow the e-business mindset
Your profile
- Bachelor degree with major in marketing, communication or web design.
- Minimum 1-2 years of experience in e-business & planning, developing, and executing
- digital brand strategies either on agency or client side.
- Customer care experience is a plus
Technical Skills:
Strong digital experience
Digital and social media savvy
Entrepreneurship
Team building spirit
Proactivity
Analytical /goal setting and achievement
Word, Excel, PPT, Access
Fluent in English and Portuguese required. Germany or French a plus.
Company
With some +35,000 colleagues worldwide, the Group comprises 18 Maisons and two online distributors. We apply our avant-garde mindset, artistic vision and craftsmanship to watch-making, jewellery, writing instruments and high-end fashion and accessories. Each Maison and e-commerce platform functions as an international business with a family feel and is led by an entrepreneurial spirit and respect for tradition, making the Group a game changer in the high luxury industry. Innovation is at our core. Our history is marked by the achievements of our people. They push the limits and turn the ordinary into the extraordinary. By encouraging innovation across our business and making it a priority, we deliver the ultimate high luxury experience. They participate in groundbreaking ventures like the YNAP/Alibaba startup and our own research and development hub Micro city. Focused on the horizon, the Group maintains its position as an established industry leader.
- Location
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Geneva
CH
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