Senior Influencer and VIP Manager (m/f/d) - Montblanc

Hamburg, Germany
22 Jul 2020
22 Oct 2020

For our Brand Relations Department, we are looking for a Senior Influencer and VIP Manager, start date 1 st of October 2020.

How you will leave your mark?

1/ Influencer Strategy & Management

  • Strategic and conceptual development of influencer strategy and responsibility for global implementation
  • Main Touchpoint for global influencer management of markets
  • Responsible for long-term relationship management of HQ influencers
  • Identification of digital influencers
  • Identification and steerage of local influencers/KOLs in close collaboration with market touchpoints
  • Alignment within Marketing about brand ambassadors/KOLs
  • Event activation and digital influencer projects such as influencer content creation platforms, influencer events and influencer experiences such (New York Fashion Week Influencer Concepts, Influencer Round Tables , event specific concepts)
  • Planning and monitoring of KPIs and success management of global and local influencer campaigns

    2/ Social Media Management & Content
  • Support for Social Media and third party (journalists) content creation
  • Social Media Content Creation specialized on talent related content
  • Integration of Influencer Strategy in Social Media Strategy
  • Responsible for the growth and acceleration of the channel, measured by KPI's.

    3/ VIP Management
  • Strategy on VIP placements for events and activations
  • Maintaining and fostering of relationships
  • Guidelines for local markets which can be easily implemented
  • Management of negotiation process
  • Contract implementation, able to deal with processes and internal stakeholders
  • Define a best in class framework that standardises how Montblanc connects, activates, measures and reports on VIPS

    4/ Licences Management
  • License Partners Management
  • License Partner Asset and Campaign Development, incl. process development

How will you experience success with us?

  • Bachelor and/or Master degree, ideally in online Marketing and/or TV production
  • 5 to 10 years of professional experience in influencer and social media marketing
  • Ideally coming from startups, agencies and global fashion companies
  • Great communicator
  • Agile & organized
  • Strong relationship builder : with talent/VIP agencies, and on a global perspective
  • Able to think 360°, bringing different perspectives on essential topics
  • Tuned into cultural trends and current affairs, able to spot opportunities and create 'moments' to promote the brand
  • Expert in digital marketing tools such as Google Analytics, tracking and online tools for influencer marketing and into the social media industry
  • English is a must, additional languages beneficial
  • Please note that global extensive travel time is expected for this position

    We are looking forward to your application!

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