VIE - Client Marketing Assistant - Milan - Cartier

4 days left

Recruiter
Richemont
Location
Milan, Italy
Posted
24 Jul 2020
Closes
26 Sep 2020
Ref
21182-en_US
Cartier

MAIN PURPOSE

Reporting to the CRM specialist within the Client department, the CRM assistant will contribute to implement HQ guidelines into a detailed zone Client Animation plan to support client acquisition, upselling and retention.

He/she will enrich the CRM Maison program by developing, planning and implementation of local CRM campaigns to deliver high levels of engagement, help understand customer's needs, improve CRM performance and drive commercial value in an omnichannel approach.


    KEY RESPONSIBILITIES

    Loyalty programs and clienteling
    • Contribute to plan and implement strategic CRM projects: loyalty program for retail and European relations center, product opportunity list, prospects programs ...
    • Leverage on client and market analysis to follow up on local clienteling objectives and Kpi's
    • Support in the use of Salesforce (marketing cloud and Service cloud) to implement local tactical campaigns
    • Increase usage rate of the new clienteling app by retail sales associate to ensure retention, satisfaction and conversion
    • Support Boutiques teams in developing a client-oriented mindset, ensuring a proper understanding and constant execution of all clienteling activities


    Client data collection
    • Monitor the clients data quality collected in boutiques according to KPIs
    • Challenge the boutique teams to improve the quantity and quality of clients data registered
    • Drive and support the usage of ecard app in boutiques, suggest improvements to central team gathering feedback from boutiques users and competitors best practices


    CRM tools and gifts Management
    • Define orders quantities with all departments
    • Purchase orders and follow-up deliveries
    • Organization of deliveries to Boutiques and clients during Christmas peak period


    CRM Client Treatments
    • Supports CRM specialist by extracting clients list for VIP committees, events, cocktails or specific retail requests
    • Monitors ROI
    • Compiles and shares regular best practices of competitors


    Onboarding of Watchmaking partners in CRM strategy
    • Support CRM specialist to spread CRM mindset within watch specialists network to accelerate their retailization.
    • Liaise with watch specialists to e xploit the watch specialists client's data we register in our system in an efficient and collaborative approach.


    PROFILE

    • Highly customer-oriented, sense of luxury
    • Business/Results oriented, data driven decision mentality
    • Strong analytical skills with an ability to translate results into actionable insights
    • Knowledge of CRM systems (salesforce, clienteling app)
    • Planning, multitasking and project management skills.
    • Proficient with Microsoft Office Programs (Word, Excel, and PowerPoint)
    • English and Italian required, French is a plus
    • Attention to detail and preciseness
    • Positive attitude and good team player
    • Self-starter, takes initiative and responsible personality
    • Strong interpersonal communication skills


    ELIGIBILITY TO THE VIE PROGRAM
    • Candidates between 18 and 28 years old
    • Nationals of Member States of the European Economic Area (EAA), who have fulfilled their national service obligations

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