Brand & Cultural Impact Manager
Depop is the fashion marketplace where the next generation buy, sell and get inspired. We are headquartered in London, UK with locations in Manchester, New York, Los Angeles and Australia. We have over 20 million registered users in 147 countries. In the UK, 1 in 3 Gen Z/Millennials are registered and in the US we have grown 300% over two years. We are also the only European player to have recently entered the top 25 shopping apps by daily active users.
Our mission is to empower the next generation to transform fashion, and our team of over 250 people are dedicated to serving the needs of our global community.
We operate on three pillars:
- Community: Our buyers, sellers and employees are inclusive, diverse and accessible. We are committed to empowering diversity within the fashion community.
- Entrepreneurship: We support our community and help them build their business with Depop. We thrive on supporting innovation by shaping an environment where creators, makers or hustlers can thrive.
- Sustainability: Depop helps extend the life of garments and reduce waste, we care about the world and want to make a positive change within the fashion industry.
Right now, we are looking for a Brand and Cultural Impact Manager to join our global Brand Marketing team based in London. Reporting to the Head of Brand Marketing, you will be responsible for leading global Brand projects and culture activations, and collaborating with our local markets to deliver best-in-class brand communications. In this role, you will help Depop focus on building long term brand value and cultural impact around our pillars of sustainability, community and entrepreneurship. Responsibilities:
Oversees global Brand campaigns ensuring they align with the brand strategy and deliver against KPIs
Delivers brand activations beyond single-moment campaigns (e.g. content activations, cultural collaborations, brand partnerships)
Owns the impact of Brand projects from creative brief and strategy to campaign delivery, working closely with the creative studio to make and measure best in class work
Contributes to the Global marketing calendar, identifying opportunities for Brand growth and innovation
Curates 360 insight around audience needs and youth culture from across teams and outside Depop and shares across teams internally
Keeps us tapped into youth culture trends and communities to inform Marketing briefs, reactive opportunities and platform strategy
Strategic representative of the Brand within market activations and campaigns
Experience making creative work with youth audiences and in youth culture to grow and innovate a brand
Access to and interest in youth culture and how it relates to the growth of Brand equity in line with our strategy
Nuanced and holistic understanding of the attitudes and behaviours of Gen Z cultural, consumption and media behaviours - across multiple markets
Ability to collaborate with various stakeholders on campaigns and always on activity, to deliver fully integrated and innovative projects
Deep understanding of Brand Marketing and how it drives business impact as stand alone activity and as part of integrated marketing
Experience delivering Marketing innovation across a range of channels, formats and communities
Understands how to build brands for the future, beyond traditional channels
Experience working with diverse audiences, communities and collaborators in multiple territories and/or globally
Depop offers the opportunity to work in one of the UK's fastest-growing scale-ups, with a vibrant and diverse group of people, building a product we all deeply care about, in addition to:
Learn and Grow: We sponsor and run a myriad of programs, conferences and meet-ups to up-skill our employees and enhance their journey with us, just ask!
Wellbeing: We care about wellbeing. We offer a cycle to work scheme, healthy fruit and snacks in the office, breakfast every Tuesday, eye-care vouchers and a discounted gym membership.
Mental Health: Mental health is a top priority for Depop. We offer subsidised counselling appointments through SelfSpace, have mental health first aiders and also run yoga, meditation and more.
Work/life balance: We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism, and sabbaticals for our long-serving employees.
Family life: We offer flexible working (based on your team), generous parental leave policies, and, all of our offices are dog-friendly!
Financial: We match up to 6 percent on your pension based on qualified earnings and have retail discounts from benefithub.
Fun: We love to celebrate our successes at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties. We also host internal employee socials such as quiz night, games night, movie night and more.
Depop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.