Associate Manager - Lifecycle Marketing

Recruiter
Gap Inc.
Location
San Francisco, California, United States
Posted
25 Jul 2020
Closes
05 Aug 2020
Ref
329451
About Gap Inc.

Our past is full of iconic moments - but our future is going to spark many more. Our brands - Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City - have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we're more than the clothes that we make. We know that business can and should be a force for good, and it's why we work hard to make product that makes people feel good, inside and out. It's why we're committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

About the role

The Lifecycle team is responsible for keeping the customer engaged in the loyalty program by driving a robust, enterprise-wide retention program that strategically communicates to the loyalty customer leveraging various lifecycle triggers and customer segmentation. Lifecycle marketing data is rich and highly complex, managing triggers, information flow and overall loyalty and affinity to the Gap Inc brands. This team manages the various lifecycle marketing programs and interfaces with the Brand Marketing and Brand Loyalty teams to integrate these initiatives into the overall brand marketing program/commercial planning calendar. This team's mission is to increase member CLTV by reminding individuals of the benefits of being a part of the loyalty program.

What you'll do

  • Support development and execution of loyalty lifecycle retention campaigns across all channels and brands, partnering with L&P Brand Loyalty Marketing teams to integrate into brand objectives
  • Analyze weekly business and campaign performance, share out results and optimization recommendations to cross-functional partners and stakeholders as needed
  • Analyze and interpret financial data to inform hindsight, in-season traction and strategy in partnership with Business Analytics team (tracking campaign program performance and progress by brand, channel, and spend) to optimize and increase response)
  • Visualize data and build stories to report campaign and program results, partnering with appropriate L&P team members to report and communicate results to stakeholders and cross-functional partners
  • Align with key business partners throughout organization on L&P program goals and initiatives; drive for collaboration, integration and shared accountability
  • Support management of budgeting, open and close POs, forecasting and actualizing costs


Who you are

  • Organized, self-starter with positive attitude, strong communication/interpersonal skills, and ability to manage change
  • Proactive with strong project and program management skills; able to multi-task and work autonomously and as part of a team; willingness to shift plans as necessary to meet goals
  • Ability to work in a fast-paced environment and stay focused/calm, while showing strong attention to detail and delivering flawlessly & accurately
  • 3+ years of relevant work experience in marketing, advertising, loyalty, ecommerce or related field, focused on driving the development, execution, and analysis of omni-channel marketing programs; experience working with creative teams and creative development processes
  • Strong written and verbal communication skills with the ability to glean insights and tell a story from the data
  • Past credit card, retail, or agency experience preferred, but not required
  • Bachelor's Degree; MBA a plus


Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

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