Senior Brand & Communications Manager - Zalando Lounge

Recruiter
Zalando
Location
Berlin
Posted
27 Jul 2020
Closes
07 Aug 2020
Ref
2266197
WHERE YOUR EXPERTISE IS NEEDED
BRAND
  • Brand Strategy: Creation of a brand positioning framework including brand promise, brand character as well as goals and strategies to increase brand recognition.
  • Brand Measurement: Definition of relevant brand KPIs including brand tracking and making recommendations for actions in collaboration with the Market Research team
  • Brand Consistency: Creation of new- and updating of existing brand consistency guidelines in close cooperation with the creative departments as well as ensuring compliance with various touchpoints.
  • Brand Ambassador: Act as the face, voice, and advocate of the Zalando Lounge brand by being an excellent networker and raising brand awareness across departments hence enabling stakeholders to make brand fitting decisions.


CORPORATE COMMUNICATIONS
  • Press materials: You support the central Corporate Communications team in the creation of press material for your business unit such as press releases and interviews and ensure that the facts are up to date and correct.
  • Wordings: Creation of ad hoc wording proposals for several communication channels for external communication in line with global guidelines.
  • Networking: Build an excellent network to the internal departments and advise on strategic communication issues across all functions.


  • Interface: You are the point of contact for all questions about company related facts and figures.


WHAT WE'RE LOOKING FOR
  • at least five to seven years of professional experience, ideally in the fashion industry or in a fast pacing e-commerce set-up
  • impressive knowledge in the fields of brand strategy and corporate communications (social media would be a plus)
  • track record in the execution of brand strategy projects and brand campaigns
  • experienced in tracking brand metrics and conducting brand research in collaboration with analytics teams
  • confident in managing cross-functional processes and stakeholders independently
PERKS AT WORK
  • Culture of trust, empowerment and constructive feedback resulting in a positive and inspiring work atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices in Berlin, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)


We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO LOUNGE
Zalando Lounge is an online shopping club for fashion and lifestyle products in 14 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.

https://www.zalando-lounge.de