B2B Partner Communication Manager
- Employer
- Zalando
- Location
- Berlin
- Closing date
- 8 Aug 2020
View more
- Function
- PR & Communications
- Level
- Manager
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Job Details
The partnership with our roughly 2,000 fashion, beauty, and lifestyle brands is a key part of our DNA. Hereby, the Partner Program - our marketplace model - plays an increasingly significant role. By 2023, we want the Partner Program to contribute to 40% of the overall Zalando business.
As a B2B Communications Manager for Partner Program, you will co-create and distribute content that guides and enables our Partner Program partners to drive their business on Zalando. In this role, you will shape the B2B communication between Zalando and our Partner Program partners. Together with the Partner Program leadership and our B2B Communications team, you will define which topics to communicate when and how, and ensure smooth and impactful execution. Hereby, you will work closely with internal experts to create content as defined. Ultimately, your main objective is to (1) fuel our partners' interest in investing in their Partner Program success and (2) explain to them where to best place their bets and how, e.g. via how-to videos and easy-to-understand case studies.
To succeed, you will need to have a strong understanding of the fashion industry and e-commerce, be a project management superstar, and be able to handle multiple stakeholders simultaneously with ease.
WHERE YOUR EXPERTISE IS NEEDED
Together with your lead, you will be responsible for deeply understanding our Partner Program business and ensuring partners are enabled through our communication touchpoints to drive success.
WHAT WE'RE LOOKING FOR
PERKS AT WORK
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands, and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising, and research, bringing head-to-toe fashion to more than 32 million active customers through diverse skill-sets, interests, and languages our teams choose to use.
As a B2B Communications Manager for Partner Program, you will co-create and distribute content that guides and enables our Partner Program partners to drive their business on Zalando. In this role, you will shape the B2B communication between Zalando and our Partner Program partners. Together with the Partner Program leadership and our B2B Communications team, you will define which topics to communicate when and how, and ensure smooth and impactful execution. Hereby, you will work closely with internal experts to create content as defined. Ultimately, your main objective is to (1) fuel our partners' interest in investing in their Partner Program success and (2) explain to them where to best place their bets and how, e.g. via how-to videos and easy-to-understand case studies.
To succeed, you will need to have a strong understanding of the fashion industry and e-commerce, be a project management superstar, and be able to handle multiple stakeholders simultaneously with ease.
WHERE YOUR EXPERTISE IS NEEDED
Together with your lead, you will be responsible for deeply understanding our Partner Program business and ensuring partners are enabled through our communication touchpoints to drive success.
- Strategic Mindset: Based on the business' strategic priorities, you are responsible for deriving what our partners need to know to deliver on them. You deeply understand what our partners care about, what their expectations are towards the Partner Program and how you can enable them to deliver on their strategic priorities. This understanding of our fashion brand partners helps you to create meaningful content. For example, if we set certain % targets regarding internationalization, what kind of content will motivate them to invest (the why) and/or help them to make it happen (the how)?
- Education: You will liaise regularly with the Partner Program team, as well as the supporting services (e.g. Zalando Fulfillment Solutions) to understand our partners' perspectives and how we can support them through our communication formats. You will also be in touch with individual partners to gather best practices and learnings to share, e.g. via case studies.
- Content Creation: you will contribute to our overall B2B Marketing calendar by delivering content, whereby formats range from case studies, articles, and newsletters to webinars and video content. For day-to-day communication, you need to be able to knock out a 90%-good-to-go copy for our copywriter to proof-read only. For more complex projects, you need to be able to put together briefings explaining what it is we want to say (business objective, key messages, etc) for our copywriter and designer to support you in execution.
- Channel Management/Contact Management: You will manage existing communication formats, e.g. (automated) newsletters, Zalando Partner University, and also contribute content to the Brand Hub. In addition, you will manage our Partner Program contact database which is key for building a sustainable CRM structure.
WHAT WE'RE LOOKING FOR
- At least a Bachelor's degree in Business Administration/Communication or equivalent, as well as 3-5 years of experience in a similar role. Once onboarded, you need to be able to understand the strategic decisions and challenges fashion brands face on marketplaces and be smart in deriving content that addresses this.
- Zalando is a fast-paced organization with little hand-holding and a lot of ownership - if you're up to the task. Hence, you need to work well on your own as well as in a team, of course. You are eager to learn and feel responsible for the quality and contribution of your work. You are extremely well-organized, diligent in getting it done, and meticulous down to the last detail.
- You are a people's person and an exceptional communicator in written and oral communications in English. German is a plus.
- You have a good working knowledge of Google Suite (Docs, Sheets, Forms, and Slides). Experience with communication toolings, such as MailChimp, HubSpot, or Salesforce Pardot, is a big plus.
PERKS AT WORK
- A workplace run on trust, empowerment, and feedback; positive, inspiring working atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms* (*available in select locations)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands, and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising, and research, bringing head-to-toe fashion to more than 32 million active customers through diverse skill-sets, interests, and languages our teams choose to use.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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