PR Manager Nordics

Recruiter
Zalando
Location
Berlin
Posted
05 Aug 2020
Closes
27 Nov 2020
Ref
2278880
Function
Marketing
Level
Manager
As PR Manager for the Nordic markets, you contribute to the local marketing strategies as well as the global PR strategy. Based on your excellent communication skills you will play a key role in developing brand awareness and building brand equity for Zalando. You will define relevant PR initiatives and manage all aspects of PR in the local markets; from media relations, to PR campaigns as well as press events, whilst you work in close alignment with the other marketing channels to drive commercial success.
WHERE YOUR EXPERTISE IS NEEDED
  • Develop and execute local PR initiatives from strategy and campaign/project management, to KPI tracking, reporting and final analysis
  • Create and execute engaging social buzz and press events
  • Foster existing relationships and build and maintain a strong network and long-term partnerships with journalists, stylists, influencers and celebrities
  • Lead local agency, own PR budget and take responsibility for all local press activities

WHAT WE'RE LOOKING FOR
  • Min. 3-5 years of relevant work experience within PR in fashion and/or lifestyle environment as well as local market knowledge
  • Ability to deliver results in a fast-paced environment with multiple work streams, moving at different speeds
  • Excellent Danish or Swedish or Norwegian and English communication and writing skills as well as organizational skills and a structured approach to work, attention to detail
  • Broad knowledge of the Nordic media landscape and the international fashion industry, trends, online developments and existing media network in the Nordic fashion/lifestyle media
PERKS AT WORK
  • Culture of trust, empowerment and constructive feedback, open source commitment, meetups, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Extensive onboarding, mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.

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