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PR Manager Nordics

Employer
Zalando
Location
Berlin
Closing date
27 Nov 2020

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Function
Marketing
Level
Manager

Job Details

As PR Manager for the Nordic markets, you contribute to the local marketing strategies as well as the global PR strategy. Based on your excellent communication skills you will play a key role in developing brand awareness and building brand equity for Zalando. You will define relevant PR initiatives and manage all aspects of PR in the local markets; from media relations, to PR campaigns as well as press events, whilst you work in close alignment with the other marketing channels to drive commercial success.
WHERE YOUR EXPERTISE IS NEEDED
  • Develop and execute local PR initiatives from strategy and campaign/project management, to KPI tracking, reporting and final analysis
  • Create and execute engaging social buzz and press events
  • Foster existing relationships and build and maintain a strong network and long-term partnerships with journalists, stylists, influencers and celebrities
  • Lead local agency, own PR budget and take responsibility for all local press activities

WHAT WE'RE LOOKING FOR
  • Min. 3-5 years of relevant work experience within PR in fashion and/or lifestyle environment as well as local market knowledge
  • Ability to deliver results in a fast-paced environment with multiple work streams, moving at different speeds
  • Excellent Danish or Swedish or Norwegian and English communication and writing skills as well as organizational skills and a structured approach to work, attention to detail
  • Broad knowledge of the Nordic media landscape and the international fashion industry, trends, online developments and existing media network in the Nordic fashion/lifestyle media
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available in select locations)
  • Family- and life-friendly working conditions including flexible working hours (*available for selected departments/positions)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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