Boutique Manager - Officine Panerai

New York, United States
06 Aug 2020
18 Sep 2020
Officine Panerai


Panerai is a high-end status sports watch brand that operates in a niche segment, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club. The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.


Boutique Management:
  • Ambassador of Panerai's image in the boutique and during off-site events or other work-related representation functions.
  • Responsible for appearance, maintenance and merchandising of the boutique.
  • Exterior: display windows, lighting, brand name, sidewalk, plants, etc.
  • Interior: POS Material, publishing material, Boutique Furniture, lighting, furniture, brand name logo and visuals, sales accessories, gifts, etc.
  • Responsible for security in the boutique:
    • Security of sales advisors: training and assignment of tasks
    • Ensure that security procedures are well respected in the boutique (rules of opening/closing/cash register/safe management)
  • Ensures the respect of all procedures issued by the company.
  • Ensures compliance with Richemont procedures (legal, fiscal and customs regulations).

Sales & Profitability Management:
  • Develop the sales in accordance with the retail brand strategy.
  • Maximize profit whilst minimizing costs.
  • Achieve Key Performance Indicators defined by Retail Director and the international retail direction.
  • Analyze sales figures with Retail director and forecast future sales according to market demand, seasonality and waiting list.
  • Assist Retail Director in calculating sales advisors commissions.
  • Cash register control.
  • Stock management:
    • Responsible for the stock and inventory.
    • Accuracy with model stock, annual sales budget, financial and retail procedures.
    • Periodic stock taking (weekly, monthly and year-end stock taking).
    • Weekly follow up with Retail Director for stock replenishment.

  • Daily reporting: input sales results in Reporting Tool (Booster).
  • Monthly reporting: sales and comments (traffic, special sales, CRM)
  • Identifies strengths and weaknesses and defines action plans for coming months.
  • Reports on:
    • Competitor's activities (events, promotions, discount policy, results).
    • Environment and economic situations.

Team Management:
  • Hire sales advisors and assistant boutique manager if applicable (depending on the size and the potential of the boutique).
  • Manage sales advisors: staff development, day-to-day management, holidays and vacancies management.
  • Enforce training programs for sales advisors and ensure training is efficient by maintaining strong follow up.
  • Monthly/Quarterly/Yearly appraisals of sales staff .
  • Monitor staff appearance and behavior (uniform, consignments, dress-up).
  • Coach the team to reach individual and collective objectives.
  • Report to Brand Manager all issues regarding the boutique (staff, clients, sales, products, furniture, POS material, specific needs).

Client's Relationship Management:
  • Build long term relationship with clients.
  • CRM: o Implement the marketing relational plan (Thank you card, anniversary card, catalogue's mailing...).
    • Develop a qualified customer's database.
  • Provide excellent Client after Sales Service.
    • Follow on repairs in coordination with head office and Richemont Customer Service center.
    • Treat special demands or complains.
  • Coordinate product launches and specific boutique events.
  • VIP management:
    • Build VIP client database and follow-up
    • Handle VIP clients: product presentations, private viewings ...

  • 5-10 years in luxury retail experience.
  • Excellent organizational skills.
  • Ability to motivate, manage and develop a team.
  • Strong watches technical knowledge is a plus.
  • Strong leadership and negotiation skills with a passion for service.
  • Good analytical skills.
  • Attention to detail with the ability to handle multiple projects simultaneously.
  • Self-motivated, with customer service mindset and creative problem-solving skills.
  • Excellent presentation, oral and written communication skills.
  • Fluency in spoken and written English. Italian is a plus.

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