Social Media & Marketing Intern

Watters Designs is looking for a creative and analytical individual to fill our Marketing and Social Media internship position. We are looking for a candidate to aid in driving brand awareness and to grow our social audiences across all brands; Watters, Wtoo, Willowby and By Watters. This intern will have an integral role in curating UGC, content coordination and planning, content creation and copywriting across various channels. A passion and knowledge of social media, trends, and platforms will be key in this role. Having a strong passion for influencer marketing, fashion, and design is a must.

Skills and requirements: 

• Social Media Marketing
• Creative thinking 
• Team player 
• Passionate and self driven
• Comfortable with multi-tasking
  Graphic design skills, and experience with design tools, is a plus 
• Analytic and quantitative skills 
• Excellent verbal and written communication skills 

Responsibilities: 

• Plan and execute social media content strategies to meet business goals and objectives, both B2B and B2C, across all channels (Instagram, Facebook, YouTube and Pinterest) 
• Set and measure weekly social media goals - will report on various metrics across channels
• Work with marketing team to set KPI’s and identify tools needed to measure social media growth 
• Develop creative briefs for internal campaigns 
• Collaborate across internal teams on design, analytics, PR and paid social initiatives 
• Research and identify potential brand partners and influencers - content creators, industry experts and other key players that would aid in our social strategy
• Work alongside team to assist in content creation - capture organic content for upcoming campaigns and collection launches 
• Innovate, organize and manage existing social media calendars to scale work

Details:

• Marketing/Social 
  • UGC collection and strategy
    • FOURSIXTY
    • Present UGC campaign ideas for each brand 
    • Aid in content collection  
  • Copywriting 
    • Social media copy 
    • Email 
    • Collection & web copy as needed
  • Social media content planning 
    • Instagram 
    • Pinterest 
    • Facebook - present a FB strategy to implement across brands with a b2b focus 
  • Graphic design 
    • IG stories 
    • GIPHS and stickers 
  • Email content 
    • Mailchimp experience is a bonus 
    • Strategy 
• Analytics 
  • Audience growth 
  • Engagement strategy - get our followers more involved 
  • Reach and impressions
  • Web traffic & optimization