Director of Growth Marketing
- Employer
- Harley-Davidson
- Location
- Milwaukee, Wisconsin or Remote
- Closing date
- 12 Sep 2020
View more
- Function
- Marketing
- Level
- Senior Manager
- Contract Type
- Permanent
- Hours
- Full Time
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As the Director of Growth Marketing, you will be responsible for all of Harley Davidson’s paid media channels, online and offline, and marketing technology. You will use these assets to drive the acquisition, retention and revenue goals for the company. We are looking for a dynamic thought leader with a growth mindset who continuously is learning. Someone who is obsessed with data and believes the stories it can tell can unlock the answers to success. While this role reports into our Milwaukee, WI corporate office, we are open to this individual sitting remotely/WFH (with some travel to Milwaukee).
- Partner closely with the brand, creative, product, engineering, and data teams to develop our growth plans and paid marketing investment strategies
- Drive strategy, budget and team execution of customer acquisition and retention for Harley Davidson through all forms of paid media including: TV, Search, Social, Programmatic, Podcasts, Print, etc.
- Have deep understanding of frameworks for building lead generation, demand modeling, multi-touch attribution and analytics
- Love data. Focus intensely on quantitative analysis and analytics: Dashboards, Reporting, Insights
- Always Be Testing. You love and have broad experience with A/B testing, experimentation, and iteration to design, analyze and interpret marketing results
- Build and lead a growth marketing team: recruitment, management, org structure and more
- Experience leveraging CRM marketing and team to maximize customer engagement / LTV and related lifecycle marketing programs
- Partner with analytics team to forecast business growth, and set strategic approach for driving highest LTV marketing investments
- Manage budget to support P&L goals
- Develop a holistic view of our customer lifecycle and how growth can positively impact that lifecycle
- Data, Data, Data. Did we mention we’re obsessed with data-driven marketing?
REQUIREMENTS:
- 10+ years of leadership experience in growth/retention marketing
- You have a highly analytical orientation, with experience in rigorous performance data environment and desire to test and learn; high A/B testing environment.
- Proven ability to translate analytic data into strategic insights that drive successful marketing programs
- Advanced Excel and analytical skills required.
- Significant experience with SQL and large datasets; in-depth understanding of statistical analysis, common quant techniques like regression, etc., experiment design.
- You possess a strong understanding of consumer mindset, consumer empathy and dedication to great consumer experiences.
- You are both right brained and left brained, can think big picture and have the ability to execute
- Building and deliver growth forecasts, partnering with Product Leads and Finance team to refine scenarios based on company revenue & CAC projections
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