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Sr. Digital Designer

Employer
Lafayette 148
Location
Brooklyn, New York
Closing date
24 Sep 2020

View more

Function
Creative - Graphics, Images
Level
Senior Manager
Contract Type
Permanent
Hours
Full Time

Job Details

The Sr. Digital Designer is responsible for creating compelling, cohesive, on-brand creative executions across all digital channels, including the website, email, social media, and paid advertising. This individual should possess the skill set to transform concepts into wireframes and visual assets for an impactful and memorable brand and customer experience. He/she should have solid experience in and knowledge of the digital field, design best practices, and current digital trends. Animation and video editing experience a plus (Adobe Premiere Pro/After Effects).

 

Responsibilities:

  • Create on-brand, engaging visual assets across all digital channels, including homepage refreshes, editorial landing pages, cross-promotional banners, and other site assets, emails, digital display banners, Facebook link ads, Instagram carousels, and Google ads
  • Optimize, slice, and deliver artwork for digital usage
  • Support Senior Director, Art Direction and collaborate with Design team in conceptualizing and executing seasonal initiatives in a 360 degree, omni-channel fashion
  • Ensure alignment and maintain consistency of brand look and feel, standards, and voice across assets
  • Collaborate cross-functionally with other teams and utilize business data and analytics to make informed decisions that support business growth
  • Development and design of all social assets for social media platforms including Instagram Feed, Instagram Stories, Facebook, WeChat, etc.
  • Maintain library of social assets
  • Design and edit videos for social media, advertising and retail stores
  • Communicate all necessary information effectively with relevant team members from project start through delivery
  • Assist in maintenance of the brand's website and QA process
  • Stay abreast of competitor creative and current trends in the online retail space
  • Support innovative thinking to further company technological advancement
  • Help identify areas of creative business opportunity and propose solutions

 

Desired Background:

 

  • Minimum Bachelor's in Fine Arts    

 

Experience:

  • Minimum 10+ years' experience in luxury and/or fashion industries

 

Skills:

  • Strong sense of design, clean, modern aesthetic, image manipulation and cropping skills, keen eye for typography, visual hierarchy, and composition
  • Video editing and motion graphic skills
  • Experience in a high volume, deadline-driven environment
  • Meticulous attention to detail and an ongoing commitment to achieving high quality results
  • Strong understanding of successful E-commerce and responsive design
  • Strong knowledge of digital asset optimization and best practices
  • Clear and effective communication skills
  • Excellent organizational skills
  • Ability to collaborate and work well independently
  • Dedicated and passionate about Lafayette 148 New York, fashion, and digital
  • Drive for innovation and proactively seeking knowledge in emerging technologies and markets
  • Proficiency in Adobe Creative Suite

 

Company

Lafayette 148 New York is a global luxury fashion brand designed for today’s modern, sophisticated woman. Using the world’s most luxurious European fabrics and fine attention to detail, the Company produces timeless designs and modern styles renowned for their highest quality and exceptional fit. We strive to clothe and inspire women to look good, feel good and ultimately do good in the world.

 

Founded 21 years ago at 148 Lafayette Street in the heart of Soho led by Deirdre Quinn and her partners  Shun Yen and Ida Siu, the Company was a pioneer in the total vertical integration of design, production, sales and fulfillment. It has extended its footprint globally, established a significant online presence and opened retail stores in the United States and abroad. The Company owns its own factory in China and currently employs 1700 people around the world. In 2018, the Company will be moving its US headquarters to the growing tech and creative community in the Brooklyn Naval Yard. There we will bring all our employees together and provide an even more seamless, collaborative and interactive work environment.

Lafayette 148 New York’s collection can be found in 400+ wholesale and specialty stores throughout North America including Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdale’s, Bergdorf Goodman and Holt Renfrew. In 2006, the Company introduced a direct to consumer business through lafayette148ny.com which is supplemented by our consumer catalog. In 2009, it launched its bricks & mortar retail strategy by opening its first stores in China. By the end of 2016, the Company had opened retail stores throughout China and 4 stores in the US with more planned in the coming years.

Company info
Website
Telephone
6467087000
Location
141 Flushing Ave
Brooklyn, New York
Kings
11205
US

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