Van Cleef & Arpels - Marketing & Communications Director - Van Cleef & Arpels

Seoul, South Korea
03 Sep 2020
23 Sep 2020
Van Cleef & Arpels

Van Cleef & Arpels Korea

Job Title: Marketing & Communication Director

Location: Seoul, Korea

Reporting: Managing Director, VCA Korea


Van Cleef & Arpels embodies the excellence in high jewellery.

It is recognized by everyone as the Brand of the Connoisseur.

Because of its unique style - refinement, femininity, glamour and gracefulness - its exceptional stones and an unchallenged craftsmanship, it creates the most inspirational pieces of jewellery and watches.

The House incarnated by its teams also exemplifies the excellence in Service, delivering the highest level of attention and developing long-lasting personalized relationships with its clients.


Reporting directly to the Managing Director & part of the executive committee, the Marketing & Communication Director will define and implement the marketing and communication Strategy for the market. He/she will support all Maison's collections, within the framework of the Maison strategic decisions and translate them into measurable action plans. He/she will also ensure to nurture the high-end positioning of the Maison & protect Maison's image.


Strategic Plan
  • In collaboration with the Managing Director, lead the yearly Strategic Plan & ensure transversal synergy across divisions and regular planning updates.
  • Ensure internal communication across the organization & regular updates in full cooperation with Regional team

Marketing Strategy & Development
  • Orchestrate Product launches across 12 boutiques (Retail & Travel Retail) & full coordination with all relevant functions incl. Retail, Training, HJ, Client teams.
  • Responsible for overseeing all product lines incl. action plan, animation, communication, performance, feedbacks & reporting
  • Responsible for sales forecast (LE/BU) based on latest trends
  • Ensure stock level & objectives will be met, and put in place relevant actions to ensure right level of stock.
  • Responsible for high jewelry stock management, including stock allocation, high jewelry planning, manipulation, special order & act as a key-relay with Regional team
  • Ensure success of High Jewelry local events & act as key support for International events.
  • Monitor competition activity

Communication Strategy & development
  • Protect Maison's Image & ensure the High-Jewellery positioning of the Maison in Korea
  • Plan and implement a strategic media plan including magazines, newspaper, digital
  • Establish strong connections with editors, press, stylist and opinion leaders as well with media agency
  • Orchestrate Maison's Events & ensure Maison's identity is well expressed & conveyed to the audience
  • Manage and control A&P budget , in line with yearly budget & guidelines
  • Monitor editorial performance & put in place action plans accordingly
  • Manage press releases, PR material, photo-shooting and all PR related projects.

Team member management
  • Manage and develop marketing and communication team members, in line with Maison's Values, driving harmony & synergy across the organization, with all departments
  • Set clear guidance, directions & objectives to each team members.
  • Provide factual feedbacks on both skills and behaviour in order to help each team member to develop in line with Maison's high-expectations
  • Establish privilege relationships & permanent exchanges with regional functions

As part of executive member, ensure to lead by example & convey Maison's Values

  • A minimum of 10 years' successful experience, with at least 3 years as Marketing & Communication head
  • An international background is appreciated , with strong knowledge of luxury market in Korea
  • Strong local network
  • Strong Management skills & ability to interact with a wide diversity of profiles.
  • Leadership, Team spirit, positive mindset , driving Harmony & Synergy across the organization
  • Fit with Maison's Values
  • English and Korean: fluent