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CRM Director

Employer
Veronica Beard
Location
New York City, New York (US)
Closing date
11 Oct 2020

View more

Function
Ecommerce
Level
Director / President / C Suite
Contract Type
Permanent
Hours
Full Time

Job Details

Veronica Beard is an elevated American sportswear brand that strikes the balance between classic and cool. Veronica Miele Beard & Veronica Swanson Beard are sisters-in-law who launched their eponymous brand in the Fall of 2010 with their signature Dickey Jacket. Today, Veronica Beard offers a modern perspective on iconic staples and results in a ready to wear collection that is hard wired for real life. These perfectly designed essentials are both effortless and chic, each piece mixing superior tailoring with the highest level of quality and fit.Veronica Beard is sold in Bergdorf Goodman, Neiman Marcus, Nordstrom, Intermix, Net-A-Porter and 150+ boutiques globally as well as in the brand's 11 retail locations in New York, California, Dallas, Florida, Connecticut, Massachusetts and on www.veronicabeard.com.


The CRM Director will work cross functionally across the organization to develop a CRM strategy based on omni channel insights of the Veronica Beard customer.  This role will think through how best to structure our data to ensure a comprehensive insight of our customer; this person will leverage data to provide insights and identify opportunities to further develop segmentation and targeting initiatives to maximize customer lifetime value, creating segments, performing holdout studies, and working across teams to execute tests.  Candidate will be a data-driven big thinker focused on maximizing the VB relationship with the customer, creating data-driven opportunities across all channels and stores.

Responsibilities:

  • Create CRM strategy across retail and e-commerce.  Create weekly and monthly customer reports to help measure success of strategy and give insight into customers. 
  • Create clienteling strategy and partner with store to create tools to enable additional high-touch opportunities.
  • Manage CRM data architecture and partner cross-functionally with Retail, Digital Marketing and Ecommerce teams to build, maintain and optimize all CRM data pipelines. 
  • Continuously monitor CRM data hygiene inputs from data warehouse/data sharing tools and outputs to end users, ensuring fluctuations do not fall outside of standard deviations.
  • Own data activation roadmap and requirements to advance real-time, cross-channel and personalization use-cases.
  • Support team in building comprehensive reports and dashboards of all relevant CRM KPIs to track and socialize performance across individual and evergreen/lifecycle campaigns.
  • Employ data-driven insights and an iterative approach to optimize campaign builds, content modules, segmentation and testing constructs.
  • Work cross functionally with all DTC partners to develop an in-depth understanding of the customer journey at Veronica Beard and identify churn behaviors that allow for us to implement strategies to maximize customer retention
  • Provide Sr. Leadership Team & DTC business partners with insights on the health of our customer base by using advanced analytical techniques and making recommendations for optimizations to assist with revenue and conversion goals.

Skills and Experience:

  • 5+ years of professional experience is a must; CRM, direct/retention marketing or data analytics
  • Strong analytics skills and working knowledge of data visualization/reporting tools (Chartio, Looker, Tableau, etc.)
  • BS or MS degree in computer science, mathematics, economics, statistics, engineering, or a related field preferred
  • Experience working SQL and Business Intelligence tools (i.e. Chartio) is preferred
  • Must be proficient in Excel & Google Analytics
  • Self-motivated, results driven, highly organized, have strong attention to detail & excellent communication skills
  • A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company.
  • Ability to work well in high-pressure, short-deadline situations.

Company

Veronica Beard is an elevated American ready-to-wear brand that strikes the balance between cool and classic. The brand provides a modern perspective on iconic wardrobe pieces and delivers a lifestyle offering that has expanded to include jeans and shoes. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life – empowering her from day to night, work to weekend, and everywhere in between.

Company info
Telephone
6463502575
Location
26 West 17th Street
New York
10011
US

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