SEO Content Writer

Recruiter
Farfetch
Location
London, UK
Posted
12 Sep 2020
Closes
09 Oct 2020
Ref
756ada26-f612-4ac5-b33e-a56f8acda283
Level
Manager
Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.

Content

We are a diverse, dynamic, global team of content creators, dedicated to communicating the Farfetch message to our customer. From catalogue management and product data, to size & fit solutions and localisation, the Content umbrella manages end to end content and asset creation, creating a unique luxury experience, found only on Farfetch.

London

Our London office is located in Old Street, London's tech hub, home to a broad range of teams including Commercial, Marketing, and Product. We have large open plan spaces and a feature staircase connecting our 3 floors, encouraging our collaborative and open culture. We also have a big outdoor terrace where we can have lunch and host social events when the sun comes out!

We are looking for an SEO Content Writer to join our progressive and innovative Content Production team. This is a fully generalist role, with clear scope to be involved in all aspects of the work our brilliant team do. You'll focus on creating 'revolutionary' listing descriptions, meta descriptions and category copy, based on your research into brands and categories. Using your SEO knowledge and working to the company's brand guidelines, you will be required to create well-written and succinct copy to describe luxury clothing, accessories and lifestyle products sold on FF.com .

Flexibility, tenacity and a proactive attitude are essential for this role. You will be writing engaging, high quality copy that perfectly meets the Farfetch tone of voice and SEO best practice. You will also be encouraged to collaborate with the wider team in drawing insight from data and supporting with the innovation of our copywriting methods.

Ideally, you will have experience working in an environment which is fast-paced and deadline-driven in a copywriting role. A background in fashion and/or ecommerce is preferred.

What you'll do:

  • You will create concise, engaging and optimised brand and category listing descriptions and metadata
  • You will research brands and categories
  • You will work between SEO and Content Teams to ensure tone of voice and brand standards are met
  • You will produce a high volume of copy, adhering to our targets and KPIs
  • You will upload copy to our in-house CMS while meeting tight deadlines and targets


Who you are:

  • You are knowledgeable of SEO copy best practices
  • You have experience working within digital content writing
  • You are a flawless writer with a keen eye for detail and accuracy
  • You are able to keep up with tight deadlines, rigid KPIs and luxury industry-level standards
  • You are enthusiastic about luxury fashion
  • You are a dedicated team player with a positive attitude
  • You are highly self-motivated and passionate about Farfetch and our mission

Using your SEO knowledge and working to the company's brand guidelines, you will be required to create well-written and succinct copy to describe luxury clothing, accessories and lifestyle products sold on FF.com .

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