Retail Marketing Senior Manager

The RealReal seeks a Retail Marketing Manager, who will be act as the lead strategist to drive visits to our world-class stores and Luxury Consignment Offices. As part of Strategic Initiatives team, you will join a group dedicated to big-vision thinking, seeing around industry corners, and best-in-industry innovation. This role is exciting for someone looking to hone experience as a head of marketing, in charge of developing the right holistic strategy to drive awareness and traffic to our locations, with an eye on revenue conversion goals. You'll be challenged to convert our offline base to therealreal.com by finding the right message and channels to grow our loyal online community. Your work will directly plug into TRR's KPIs. As you work closely with colleagues from our Acquisition, Retention, and Brand Marketing teams (as well as Merchandising, Sales, Operations, Product & Technology), you will develop a broad toolkit as a business leader. The ideal candidate is proactive with new ideas to keep improving, quantitative in their approach and reporting, and can multitask seamlessly. With 10 locations and growing, it will never be boring!

What You Get To Do Every Day

• Deliver on traffic, customer, and consignor goals, a direct contributor to TRR's rapid growth
• Find the right marketing initiatives -- the right message, audience, medium -- to make sure our four client segments (new & repeat, customers & consignors) know about our first-class brick & mortar services and experience. This may include amplifying existing initiatives as well as digging into opportunities in the end-to-end client journey, all while managing to potential budget and technology resource constraints.
• Develop the right post-store experience to maintain brand engagement and drive Brick & Mortar visitors online to become TRR loyalists. Support TRR's strong repeat rate.
• Create and own a marketing plan to back into store traffic and revenue goals
• Propose and constantly track data-based KPIs to monitor performance. You identify what's working, where there is opportunity, and how to seize it!

What You Bring To The Role

• Analytical: data informs strategies; proactively track trends and extract conclusions
• Proactive: researches and sources new marketing opportunities without prompt
• Multitasker: juggles effortlessly to deliver on multiple, complex, time-sensitive projects
• Go-getter: foresees obstacles and finds workarounds/solutions with a "make it work" mentality
• Independent: self-guided and motivated to deliver exemplary results
• Professional: represents The RealReal (in writing and in person) to potential local partners
• Ambitious: welcomes new responsibilities (the great reality of this company and team!)
• Team player and communicative: enables a cross-country position to be fruitful and effective
• A Bachelor's or Master's degree in Marketing, Business, or equivalent from an accredited college or university
• 6+ years experience working in B2C startup marketing & 3+ years in local retail marketing with foot traffic goals.
• Business development and partnership experience a plus

The RealReal is the world's largest online marketplace for authenticated, consigned luxury goods. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have 150+ in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by hundreds of brands, from Gucci to Cartier, supporting the circular economy. We make consigning effortless with free in-home pickup, drop-off service and direct shipping for individual consignors and estates. At our stores in LA, NYC and San Francisco, customers can shop, consign, and meet with our experts. At our 10 Luxury Consignment Offices, four of which are in our retail stores, our expert staff provides free valuations. Founded in 2011 and listed publicly in 2019 (Nasdaq: REAL), we're growing fast and fundamentally changing the way people buy and sell luxury - a multi-billion dollar industry. Build your career with us and enjoy 401K matching, health, dental and vision insurance, commuter flex spending, healthcare flex spending, generous PTO, a mother's room, and flexible work hours!

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements.