Marketing Manager

London (Central), London (Greater) (GB)
16 Sep 2020
16 Oct 2020
Contract Type
Full Time

Main Responsibilities:

  • Define the annual budget and budget revisions for Marketing and Communications
  • Set the marketing and communications strategy
  • Establish and implement a complete and integrated / omni-channel marketing and communications plan
  • Take ownership of development and implementation of the online and offline campaigns
  • Develop customer-centric event concepts which deliver on brand positioning and the strategy
  • Establish a key tone of voice
  • Manage media relations and PR plans in co-operation with the PR agency
  • Set specific KPI for PR and analyse performance including ROI (PR value & qualitative analysis)
  • Periodic reporting: PR monitoring, competition analysis, benchmarking and best practices
  • Build a CRM strategy and ensure the effective and efficient implementation of CRM campaigns
  • Set CRM KPIs and monitor performance of the CRM activities
  • Optimize OMNES’S visibility, at each door to deliver an on-strategy and consistent experience and brand image
  • Lead the team to ensure flawless implementation of marketing plans (budget, themes, timeliness)
  • Recruit, motivate, develop, coach and evaluate the team members to achieve targets
  • Business planning period: prepare and present marketing section of the annual business plan and quarterly review presentations to the brand board
  • Manage the budget in line with the marketing strategy


  • Bachelor's degree in Marketing or relevant field. Master's degree is preferred
  • Minimum 4 years overall experience
  • Good understanding of retail KPIs, CRM
  • Excellent leadership and team management skills
  • Strong analytical and negotiation skills with commercial awareness
  • Highly organized and detail-oriented
  • Solution driven, resourceful, resilient, determined

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