Assistant Manager, Loyalty - 11215 Metro Pkwy
- Employer
- Chico's
- Location
- Fort Myers, Florida, United States
- Closing date
- 2 Oct 2020
View more
- Function
- Marketing
- Level
- Entry Level / Assistant
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Job Details
POSITION OBJECTIVE:
This position plays a key role in supporting programs that drive increased customer retention and loyalty. End-to-end responsibilities will include project management, customer segmentation, program/communication design and campaign analysis. This individual will work closely with cross-functional partners to develop best-in-class initiatives that support the organization's business and customer goals. This position also provides support to marketing programs that support the overall health of the file.
FUNCTIONAL RESPONSIBILITIES:
COMPETENCIES:
QUALIFICATIONS:
*BF
#LI-BF1
Chico's FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
This position plays a key role in supporting programs that drive increased customer retention and loyalty. End-to-end responsibilities will include project management, customer segmentation, program/communication design and campaign analysis. This individual will work closely with cross-functional partners to develop best-in-class initiatives that support the organization's business and customer goals. This position also provides support to marketing programs that support the overall health of the file.
FUNCTIONAL RESPONSIBILITIES:
- Develops and maintains loyalty and promotional marketing calendars, including direct mail cadence, tiered incentives and messaging.
- Directs the executional process to ensure successful implementation of both mass and targeted marketing initiatives, including but not limited to brief writing, coupon requests, data review, proof approval and 3 rd party platform management.
- Maintains key program performance metrics/reports, including a weekly scorecard with KPI tracking and campaign reporting to deliver actionable insights that inform future plans.
- Surveys competitive and macro landscape, as well as online and social trends, to recommend best-in-class loyalty strategies.
- Collaborates with cross-functional CRM and Marketing partners to ensure customer insights are shared across organization.
- Collaborates & develops meaningful marketing strategies and initiatives to drive brand engagement - across all channels.
- Collaborates with Store Operations to support in-store customer acquisition and retention.
- Manages day-to-day loyalty vendor platforms for flawless implementation & program execution.
COMPETENCIES:
- Culture
Living the Chico's FAS Values and Guiding Principles by demonstrating Customer Focus, Instilling Trust, Driving Engagement and Delivering Results with High Performance. - Decision Quality
Making good and timely decisions that keep the organization moving forward. - Action Oriented
Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. - Interpersonal Savvy
Relating openly and comfortably with diverse groups of people. - Situational Adaptability
Adapting approach and demeanor in real time to match the shifting demands of different situations.
QUALIFICATIONS:
- Bachelor's Degree in Business, Marketing or related field required
- 0-2 years' experience, including internships, in one or more loyalty-related disciplines (marketing, consumer insights or CRM)
- Experience in leading the design and execution of programs across multiple communication channels including direct mail, e-mail, social media, search engine marketing and web
- Experience in creating, testing, measuring and analyzing strategies to drive incremental sales and optimized ROI
- Excellent time management skills and the ability to multi-task in a fast-paced environment
- Strong attention to detail, organization, process documentation, project management and follow up skills
- Strong communication skills: listening, verbal, and written
- Proven cross-functional team member who can interface with all levels including Senior Management
- Positive, can-do attitude
*BF
#LI-BF1
Chico's FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
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