Intern Brand and Content Marketing (m/f - 100%) - IWC
Job Details
To support our Digital Marketing Team at our international headquarter in Schaffhausen, Switzerland, we are recruiting for an
INTERN BRAND & CONTENT MARKETING (M/F/X - 100%)
Reporting to the Dept. Manager Brand Communication & Content, the Intern will be in charge of managing the central social media, developing content for IWC's digital channels and assisting in reporting and digital projects. Project management, team/project support are additional tasks.
Start: January 2021
Duration: 6 Months
KEY RESPONSIBILITIES:
Support team members in the following areas
Social Media
- Monitoring and supervision of global & local content production and implementation
- Monitoring and revision of local social media calendar to ensure full alignment with IWC's global social media strategy (quality control)
- Plan and schedule post in the dedicate tool for HQ and markets
Content Creation
- Develop new content projects and find opportunities to leverage existing content in new ways
- Observe, track and activate content of IWC's partners
- Admin support for photo & video shooting
Consult and Monitoring
- Identifying key/new target audience for social media campaigns
- Research latest trends and propose ideas to be turned into concrete projects
Reporting Activities
- Analysis and reporting on short term social media campaigns
- Operate tracking software and provide analyses after special events/activations
- Benchmark performance against competitors and other luxury brands
YOUR PROFILE:
- Bachelor or Master Degree in Media Management, Communication Design, Digital Marketing, general Marketing, Business or similar field
- First experiences within the Digital Marketing field is a plus
- Sound knowledge in Social Media, Online Marketing and Luxury Goods industry
- Used to working with MS Office and Photoshop, experience with video editing is an advantage
- Good command of English language, additional German and French knowledge is a plus
WE OFFER:
IWC offers a challenging working environment: the company's roots are in Switzerland, but it is a successful international player. We maintain our tradition, yet we are always on the lookout for innovations and ways to improve. Change management, education, further training and personal development are therefore of key importance for our long-term success.
Company
With some +35,000 colleagues worldwide, the Group comprises 18 Maisons and two online distributors. We apply our avant-garde mindset, artistic vision and craftsmanship to watch-making, jewellery, writing instruments and high-end fashion and accessories. Each Maison and e-commerce platform functions as an international business with a family feel and is led by an entrepreneurial spirit and respect for tradition, making the Group a game changer in the high luxury industry. Innovation is at our core. Our history is marked by the achievements of our people. They push the limits and turn the ordinary into the extraordinary. By encouraging innovation across our business and making it a priority, we deliver the ultimate high luxury experience. They participate in groundbreaking ventures like the YNAP/Alibaba startup and our own research and development hub Micro city. Focused on the horizon, the Group maintains its position as an established industry leader.
- Location
-
Geneva
CH
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