Sr. Manager - Brand Loyalty Marketing

Gap Inc.
San Francisco, California, United States
19 Sep 2020
04 Oct 2020
About Gap Inc.

Our past is full of iconic moments - but our future is going to spark many more. Our brands - Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City - have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we're more than the clothes that we make. We know that business can and should be a force for good, and it's why we work hard to make product that makes people feel good, inside and out. It's why we're committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

About the role

The Brand Loyalty Marketing team drives the loyalty strategy within each of the Gap brands. They oversee the launch and execution of marketing initiatives that must be integrated into each brand's commercial planning calendar and support the brand's overall marketing objectives. They serve as the primary point of contact and are directly embedded with the brand teams to provide a seamless connection to brand stakeholders. The ideal candidate for this team must have strong communication and influencing skills, as well as the ability to drive strategic initiatives across multiple cross-functional teams.

What you'll do

  • Develops and maintains oversight of monthly, quarterly, and annual omnichannel and channel-specific loyalty marketing strategies that deliver against the brand promise and marketing objectives, as well as loyalty engagement metrics, to maximize response and drive sales
  • Represents loyalty in meetings and cross-functional alignments, partnering with key brand teams to ensure cohesive strategy and execution for loyalty integration across channels
  • Creates testing strategies and project roadmap for omnichannel and channel-specific marketing initiatives with clear objectives for measurement and brand impact to maximize response and drive sales; share out recap and recommendations post-launch
  • Partners closely with Store Engagement team to support acquisition strategies and marketing material creation
  • Innovates and evolves loyalty program benefits and outreach, building out a roadmap and project plan/structure to test offer strategies across all relevant platforms and channels to maximize customer reach and ROI - test experiential, elevated and scalable loyalty benefits
  • Partners with other Loyalty & Payments marketing teams on lifecycle triggers and cross-brand initiatives to drive greater personalized retention within the Gap Inc customer base
  • Partners with Finance and Business Analysis teams to assess promotional offer strategies, including business objectives, ROI, incremental volume, CLTV, identifying target audiences, communication vehicles, and appropriate timing:
  • Manages Loyalty & Payments Brand annual marketing budget and supports Director on budget allocation

Who you are

  • 7+ years of relevant work experience in marketing, advertising, loyalty, eCommerce or related field focused on identifying opportunities to ideate and drive strategic initiatives to develop, launch, and analyze multi-channel marketing programs
  • Proven strategic thinker with strong written and verbal communication skills who is able to leverage large sets of data to drive insights, make decisions, tell a story and influence strategic direction across the business
  • Ability to manage multiple detail-oriented projects and to meet deadlines
  • Proven skill in leading and influencing across multiple and distinct functional organizations (e.g., IT, International, Brands, Creative, Marketing) to drive business objectives and priorities
  • Proficient in Word, Excel, PowerPoint, and Google Docs - advanced skills desired
  • Past credit card, retail, or agency experience preferred but not required
  • Bachelor's Degree; MBA a plus

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

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