Manager - Lifecycle Marketing

Gap Inc.
San Francisco, California, United States
25 Sep 2020
02 Oct 2020
About Gap Inc.

Our past is full of iconic moments - but our future is going to spark many more. Our brands - Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City - have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we're more than the clothes that we make. We know that business can and should be a force for good, and it's why we work hard to make product that makes people feel good, inside and out. It's why we're committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

About the role

The Lifecycle team is responsible for keeping the customer engaged in the loyalty program by driving a robust, enterprise-wide retention program that strategically communicates to the loyalty customer leveraging various lifecycle triggers and customer segmentation. Lifecycle marketing data is rich and highly complex, managing triggers, information flow and overall loyalty and affinity to the Gap Inc brands. This team manages the various lifecycle marketing programs and interfaces with the Brand Marketing and Brand Loyalty teams to integrate these initiatives into the overall brand marketing program/commercial planning calendar. This team's mission is to increase member CLTV by reminding individuals of the benefits of being a part of the loyalty program.

What you'll do

  • Support the omnichannel strategy, development, and execution of loyalty lifecycle retention programs including holistic program education targeted consumers segments and trigger events in partnership with the Lifecycle Loyalty Director
  • Own implementation strategy, manage data, and tech personalization of lifecycle programs
  • Drive technology integration and explore in partnership with Product Management in addition to managing project managing dependencies and timelines; drive building out processes and documentation
  • Develop creative briefs and oversees the development of loyalty marketing assets across multiple platforms and brands; ensure creative is on-strategy, customer-led, and on-brand, partnering with cross-functional teams and brand stakeholders to ensure seamless execution
  • Pull data for reporting program results to stakeholders and cross-functional partners; develop hindsightecaps with recommendations to optimize campaigns and business performance
  • Partner with Finance and Business Analytics teams on promotional offer strategies, including business objectives, ROI, incremental volume, CLTV and identifying target audiences and appropriate timing (review analytics, determine key insights, assess program metrics and KPIs
  • Help team members navigate and build partnerships with brand marketing, product management, and technology teams

Who you are

  • Organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners; a positive attitude and ability to manage change; thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
  • Experience with process examination and improvement, in addition to data analysis, solutions, and implementation; ability to create seamless integration and utilization of personalization/optimization technologies
  • Strategic thinker with the ability to streamline automation/journey mapping processes, thereby reducing errors
  • Ability to think big picture, stay hyper-focused on the customer, and be a visionary/idea generator, with a willingness to be involved in execution details
  • Experience using logic and methods to solve difficult problems and derive effective solutions
  • 3+ years of relevant work experience in marketing, advertising, loyalty, eCommerce or related field, focused on driving the development, execution, and analysis of omnichannel marketing programs
  • Strong written and verbal communication skills with the ability to glean insights and tell a story from the data

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

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