Head of Marketing

Recruiter
Everpress
Location
London (East), London (Greater)
Posted
28 Sep 2020
Closes
28 Oct 2020
Function
Marketing
Contract Type
Permanent
Hours
Full Time

The role

We’re looking for a brand marketer within online, fashion and youth marketing, responsible for developing international multichannel strategies and implementing marketing initiatives in line with business strategy.

With a passion for storytelling through media you’ll have excellent transferable strategic, project and people management and have an in-depth knowledge of marketing channels and how these can be used to deliver specific business results. 


Brand and Growth Responsibilities

  • Own the mission, strategy, budget and continuous development of the brand’s positioning
  • Increase brand awareness and brand loyalty social media, content, partnerships and events
  • Implement and support all growth and performance marketing strategies, with a focus on customer acquisition and retention (both B2C and B2C focus)
  • Optimize a substantial brand and performance marketing budget across organic and growth channels ensuring the right media mix, attribution and efficiency
  • Work alongside our digital agency on the implementation of the plan and ensure excellent execution of the search, display and social marketing plans
  • Conduct in-depth analysis to identify optimisations and efficiencies 

 

Management duties

  • Responsible for championing and managing the current marketing team of two FTE,  you will be required to scale this team, adding experience as and when the business requires it.
  • Manage a network of agencies and freelancers in line with company needs, creating an efficient organizational structure, providing clarity and motivation to the team
  • Build strong relationships cross functionally with all respective counterparts including product, operations, data, wholesale and provide clear communications across the entire organization
  • You will play an integral part in Everpress' leadership team, ensuring that the marketing team is working collaboratively across all core business functions and projects
  • Inspire the team in consistently challenging the status quo, being brave and creative whilst establishing process and measuring results

Sustainability (People and Planet)

  • As a member of the leadership team and with the D&I Manager’s help, ensure a true diverse and inclusive work environment within the team
  • Work hand in hand with the relevant team members to implement marketing initiatives in line with B-corp which support our workers and communities

 

Background and skills required 

  • 4-5 years of relevant experience with a focus on brand & growth
  • Inspiring team leader with the ability to successfully motivate and challenge a small, fast growing team of talented and creative people at all levels of the organisation
  • Highly meticulous and able to make data-driven decisions and establish effective metrics to approach marketing strategy and spend
  • Understanding of ‘new’ forms of marketing (social media, influencer marketing, user generated content distribution etc.)
  • Ability to process a vast amount of information and understand and prioritize competing business needs
  • Comfortable working within a startup environment that moves incredibly quickly 

Nice to have

 

  • Experience in a 360 degrees marketing role at a rapidly growing consumer-facing brand
  • Deep knowledge of attribution models and media mix marketing
  • Experience within a marketplace environment
  • Experience or exposure to VC/PE backed businesses

     

Benefits:

  • Apple Mac
  • Fruit bowls and breakfast available daily
  • Weekly team socials
  • Company away days and team experiences
  • Flexible Working (currently remote working and hiring)
  • Summer time working hours of 3pm Friday finishes and 4pm for the rest of the year
  • 25 days holiday incl office closed for Christmas +  activism days 
  • Employee Assistance Programme with Health Assured for employees and their family
  • Employee discounts towards high street retailers, restaurants and experience days
  • Best in class learning & development opportunitie
  • Share options
  • Free eye care test
  • Free t-shirts for family and friends 
  • Dog friendly office

 

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