PPC Specialist

The PPC Specialist is a key member of the Digital Marketing team that will be focused on maximizing FASHIONPHILE’s potential on the SERP and other external marketing channels. This will report directly to the Head of Digital Marketing. 

The ideal candidate will have a strong background in PPC best practices and experience managing SMB-to-enterprise scale campaigns. A critical thinker, the individual will succeed in this role if they approach their work with a data-driven mindset and possess a thirst for testing and improvement.

WHILE INITIALLY REMOTE, THIS POSITION CAN REPORT TO EITHER OUR CARLSBAD OR DOWNTOWN LA OFFICES AND MUST START THE ROLE IN ONE OF THESE LOCATIONS. WE ARE NOT OFFERING RELOCATION ASSISTANCE AT THIS TIME.

WHAT YOU'LL DO

• Create, monitor, and optimize campaigns on Google, Facebook, and other ad networks, including search, shopping, display, and video campaigns
• Monitor and manage a monthly advertising budget
• Drive incremental revenue with advertising spend that maximizes sales and drives bottom-line profitability
• Partner with stakeholders to determine the best channel and strategy for a campaign
• Participate in the planning process and provide an expert opinion on acquisition
• Balance the goals of all channels and be part of team to optimize the overall conversion, not just one channel
• Perform competitive analysis reports using 3rd party tools (SEMrush, etc.)
• Monitor industry news and trends to dynamically shift strategies with the evolving landscape
• Analyze the performance of all PPC channels + SEO, maintaining regular reporting as well as ad hoc reporting as needed

WHAT WE'RE LOOKING FOR

• Minimum of 3 years managing digital advertising campaigns full time with at least 2 years direct hands on experience managing a Google Ads account for an e-commerce organization. Budgets over $300k/month in spend.
• Experience working with Microsoft Advertising and Facebook Ads, with extensive knowledge of best practices within each platform
• Proficiency in creating and optimizing audiences with a strong understanding of how targeting/retargeting works
• A strong understanding of how different digital channels interplay and affect conversion
• Experience managing campaign budgets with a history of efficiently managing budgets to hit KPIs
• The ability to learn autonomously and work with only high-level guidance
• A willingness to take the initiative
• Highly organized, motivated, and task-oriented

NICE TO HAVE

• Experience with Google Analytics
• A background in r/e-commerce or advertising a large scale, single-SKU catalog
• Familiarity with Google Merchant Center and other feed management tools + best practices
• Knowledge of the paid side of Pinterest and other social media ad platforms: what works and what is tantamount to throwing money into the air
• Experience with tag management (GTM, Tealium)
• Comfortable writing optimized ad copy as needed

WHAT YOU'LL GET

• On-the-job training
• Employer paid health-care coverage for employee and generous contribution toward dependent coverage
• FSA options
• Dental and vision coverage
• Long Term Disability Insurance
• Free Life Insurance and AD&D
• Commuter Benefits Plan
• Employee Discount
• Paid vacation and sick time
• 401(k) plan with generous match