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DIGITAL PERFORMANCE/ MARKETING EXECUTIVE

Employer
Charles & Keith
Location
Singapore (SG)
Closing date
8 Nov 2020

View more

Function
Marketing
Level
Coordinator / Executive
Contract Type
Permanent
Hours
Full Time

Job Details

Research & Analysis:

  • Conduct market research and competitor analysis
  • Perform extensive keyword research on existing product categories as well as seasonal campaigns
  • Conduct user research and online search and shopping behaviour/trends
  • Analyse and audit user experience and UI based on best practices
  • Discover new E-commerce strategies, technologies and platforms to enhance marketing efforts

Content:

  • Develop brand-level content calendar key markets with focus on seasonal/tactical product campaigns
  • Work closely with functional teams to develop search-engine optimized and content catered for on-site and off-site digital channels (including but not limited to social media, paid search and email marketing) – owned, earned, paid channels
  • Collaborate with internal teams on special projects, new features and merchandising of online exclusives
  • Ensure onsite content is presented with best UX practices with user journey in mind
  • Strategize methods for capturing and nurturing leads down the sales funnel through content
  • Work with copywriters to create stories that wow
  • Ensure onsite and images used for ads and external platforms are aesthetically-pleasing Paid

Marketing:

  • Plan and create campaigns in AdWords according to best-practice for global markets, informed by trend insights
  • Set up, execute and maintain activity on Google Display Network, retargeting, paid social and paid search to meet marketing KPIs such as conversions and traffic
  • Understand various retargeting segments to create impactful audiences for highly optimised ad performance
  • Understand and set up RLSA (retargeting list for search ads) within Google Analytics to be used for Adwords targeting
  • Work with external agencies to implement and achieve marketing objectives (Criteo, DoubleClick)
  • Ensure Quality Score (Adwords) and Relevance Score (Facebook) are high to attain lower cpc
  • Ensure product feeds for Google and Facebook ads are implemented
  • Plan and manage budget allocated Reporting & Optimization:
  • Ensure tracking of key areas for marketing measurement is in place (CTAs, menu clicks, forms)
  • Evaluate performance of digital marketing activities against goals and generate insights to further improve on effectiveness
  • Compare and measure different marketing channels to better allocate budgets and resources
  • Leverage data to improve UX and UI decisions
  • Provide report statistics measuring the performance of campaigns against goals (ROI, ROAS and KPIs)
  • *Perform any ad-hoc duties or responsibilities assigned

 

Requirements

  • At least a Degree in Marketing or related field
  • Preferably with at least 2-4 years ‘experience in the fashion or retail industry
  • Work experience in similar capacity (E.g. E-commerce Advertising/Agency) will be advantageous
  • Excellent command of English and with a keen eye for details
  • Knowledge of Google Analytics, SEO, SEM and Email Marketing is essential
  • Strong analytical skills
  • Able to multi-task with excellent organizational skills and meticulous in assigned work
  • Ability to work under a tight time-line in a fast-paced environment
  • An excellent teamplayer with positive learning attitude, yet independent requiring minimum supervision
  • International exposure would be highly advantageous
  • A keen sense of fashion and a passion for the fashion industry

We regret that only shortlisted applicants would be contacted.

Company

A global fashion group with premium brands known for their modern and edge-cutting designs across footwear, bags and accessories categories, CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide.

Founded by siblings, Charles and Keith Wong, the Group aims to empower people to express themselves freely through fashion.

Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.

CHARLES & KEITH was established in 1996 with the purpose to spark joy and confidence in fashion-forward women. Anchored by its four brand values – Experimental, Desirable, Curated and Modern – CHARLES & KEITH aims to celebrate and inspire women every day.

PEDRO is designed to propel the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories.

Both brands are available across Asia Pacific, the Middle East, Europe and the United States, through their concept stores and respective ecommerce sites, CHARLESKEITH.COM and PEDROSHOES.COM.

Company info
Telephone
64882688
Location
6 Tai Seng Link
Singapore
Singapore
534101
SG

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