Influencer Program Manager

FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from a French way of "dressed up casual" embodied by the style icons of the 1970’s.

Since the brand’s inception in 2012, FRAME has rapidly evolved from the off-duty models favorite denim brand, to a fashion house that produces four ready-to-wear collections a year.

With headquarters split between Culver City, Los Angeles and Shoreditch, London, FRAME is known for its coveted wardrobe classics, American craftsmanship and its loyal following.

Role Overview:

Reporting to the VP of eCommerce, the Influencer Program Manager oversees the strategy and execution of the brands’ influencer and ambassador programs.

Responsibilities:

• Develop influencer strategy including target partners, volume, budget tiers, and deliverables.
• Build and maintain digital influencer campaigns including but not limited to bloggers, Instagram influencers, tastemakers, etc., leveraged across digital channels
• Manage blogger relationships including outreach and negotiation
• Negotiate usage for 360 marketing initiatives
• Work with creative and marketing team members to build creative briefs tailored to campaigns and individual partnerships
• Proactively monitor and track online and social media posts from influencers and bloggers
• Analyze data and compile weekly/monthly reports including engagement, community growth, eCommerce sales and lift, customer acquisition, etc.
• Stays on the cutting edge of industry trends, new platforms, and best practices

Skills & Qualifications:

• 4-8 years of digital marketing experience with a focus on social media
• Knowledge of social media platforms, production content and/or influencers
• Strong negotiation skills and relationship building
• Experience leading the creation and implement social media content  
• Proven demonstration of scaling influencer programs and partnerships
• Ability to handle multiple tasks/projects with adherence to deadlines and budgets
• Must be able to work both as a team member and independently. Must be flexible to adapt to shifting priorities
• Excellent communication skills, both written and oral
• Strong project management/time management skills
• Detail-oriented with strong written and presentation skills
• Detail-oriented with strong written and presentation skills