Coordinator, Public Relations

Job Title: Public Relations Coordinator EMEA

Primary Purpose:
The Public Relations Coordinator will work closely with PR and Celebrity Managers to execute PR, editorial and celebrity/influencer strategy for Tapestry brands across EMEA.

The PR Coordinator will work with the Editorial & PR Manager to deliver the following key tasks:
- Execute day to day coordination of celebrity, PR-editorial strategy for Tapestry brands
- Build awareness, elevate positioning, context and advocacy for all Tapestry Brands
- Achieve consistent, quality brand messaging and media coverage across EMEA
- Maintain and cultivate exceptional press and industry contacts and relationships on behalf of Tapestry brands
- Coordinate all daily sample requests across EMEA markets
- Coordinate successful product/news/digital campaign launches
- Support on all Tapestry brand media presentations/launch events
- Working alongside PR Manager to target and deliver world class media coverage for all key Tapestry brand messages/launches
- Working with PR Manager to execute Tapestry brands' corporate communication
- Distribute all Tapestry brand press releases
- Continuously maintain and monitor knowledge of media across EMEA
- Support monitoring, inputting, compiling all PR and editorial result documents, analytics and business reporting/presentations
- Organise and execute all PR analytic monitor servicing contracts and deliverables
- Manage, develop and mentor all work placements across all PR /editorial activities
- Compile detailed coverage reports, year on year comparisons and ROI analytics
- Manage and regularly update the in-house contact database

The accomplished individual will possess...
- Bachelor's Degree or equivalent qualification/experience, minimum of 2 years' experience in a PR role with knowledge of fashion & accessories, digital and social media
- Good network of junior level media relationships
- Proven track record in delivering results and problem solving
- Highly engaged in the industry, culture and society with instinctive insight across industry and cultural trends
- Data driven, creative, resilient and agile
- A self-starter with entrepreneurial spirit
- Excellent organizational skills and detail-orientated
- Ability to multi-task under tight deadlines and have a strong sense of urgency
- Highly computer literate in Word, PowerPoint presentations and Excel
- Team player with a positive 'can do' attitude

An outstanding professional will have...
- Experience of working with U.S based head office
- Additional European language skills

Our Competencies for All Employees
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
- Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
- Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/