Marketing Channel Lead - B2C Gift Cards

Recruiter
Zalando
Location
Berlin
Posted
14 Oct 2020
Closes
03 Jan 2021
Ref
2388988
Function
Marketing
Level
Manager
B2C CHANNEL AND MARKETING LEAD - GIFT CARDS

Zalando Gift Cards are the perfect gift for friends, family or for any corporate incentive like loyalty programs and employee rewards.

We are a cross-functional unit, integrated in Zalando Demand and Markets, which executes global gift card marketing and sales strategy across Europe.

Our goal is to provide our end consumers with a perfect gifting experience and to build up long lasting cooperations with our partners and customers across Europe.

The Gift Cards team is currently structured into 3 channels - B2B, B2C, and Retail. This position is for the B2C channel which works to drive the Zalando Gift Cards business from our online store and owns all online marketing channels and growth initiatives.

WHERE YOUR EXPERTISE IS NEEDED
  • You will create a long-term B2C Gift Card strategy and define growth initiatives across Zalando markets and marketing channels to grow sales, active customers, awareness, traffic and conversion. This will also involve developing strategies for wider Gifting programs and initiatives.
  • You will manage a team of 2 marketing team members and will closely work with them to drive the B2C gift cards business and priorities and support them in their development.
  • Together with your team, you will plan, execute, analyze, and improve Gift Card and Gifting campaigns, initiatives, and performance.
  • You and the team will drive initiatives to improve traffic, conversion, and customer engagement including: improving onsite visibility & placements, implementing a targeted customer lifecycle plan, conceptualizing and running A/B tests, planning & optimizing paid display and social media, and working with central SEO and SEA teams.
  • Together with the product & data team, you will develop reporting and analytics dashboards and take charge of data and KPI analysis to optimize marketing activities.
  • You will own the sales plan delivery, budgeting, planning, cost management, business reporting and KPI tracking for the B2C channel.
  • You will work with multiple internal stakeholders in different countries and facilitate learnings, plans, and activities.


WHAT WE'RE LOOKING FOR
  • You hold a Master's degree in business or marketing.
  • You have more than 8 years of experience in B2C ecommerce or marketing preferably with a high growth ecommerce company
  • You have experience in managing a P&L and driving growth
  • You have a strong strategic mindset backed with solid data and analytical skills especially with Google Analytics and A/B testing methodologies
  • You have working knowledge of different marketing channels like Onsite Content, Direct Communication (CRM), Paid Display/Social, SEO, SEA, Social Media.
  • You have a strong ability to motivate other people and to pull in the same direction, and have strong team leadership experience.
  • You have excellent project management skills and deep marketing & business knowledge to steer and organize different internal and external cross-functional stakeholders.
  • You are comfortable with Excel (pivot table) and PowerPoint.
  • Your English skills are fluent and impressive; German is a plus (but not mandatory).

PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available in select locations)
  • Family- and life-friendly working conditions including flexible working hours (*available for selected departments/positions)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO

Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.

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