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Global Social Media Manager

Employer
Bottega Veneta
Location
MILANO, Italy
Closing date
15 Nov 2020

View more

Function
PR & Communications
Level
Manager

Job Details

Summary

Job Description

About us

Bottega Veneta - inspiring individuality with innovative new modes of craftsmanship since 1966. Under the direction of Daniel Lee, creativity lies at the heart of our designs for women, men and home. Born in Vicenza, the house is rooted in Italian culture yet maintains a truly global outlook. An inclusive brand with exclusive products, Bottega Veneta is as much of a feeling as it is an aesthetic

We are currently seeking a Global Social Media Manager as part of our dynamic team in Milan.

How you will contribute?

  • Develop an overarching global social media strategy from a communications-only tool to a full funnel marketing capability
  • Lead social media content and talent strategy to launch social and innovative campaigns
  • Oversee development of content strategy and content calendars for owned networks
  • Study audience insights and analytics to inform campaign content creation and social-first strategy across the Marketing department
  • Translate business and marketing directives from the executive level into actionable content plans for seasonal and key campaigns
  • Partner closely with the PR team to build talent strategy and engagement guidelines to identify and maintain a network of global and regional personas
  • Partner closely with media agencies, social platforms, and cross departments to reinforce 360 strategy with proven impact on ROAS
  • Develop clear briefs for internal and external teams to ensure alignment from concept to execution
  • Monitor performance and insights of each campaign to measure impact and adapt strategy in real time
  • Partner with social media listening platforms to monitor brand conversations at all times
  • Partner and provide directives to local social media teams to ensure brand consistency
  • Partner closely with the Art team to bolster social content optimisation and performance efforts
  • Prepare global intelligence reports with strategic input into increasing market share within the digital landscape
  • Lead the vision around the social media ecosystem; seek out new ideas, trends, and innovation to help us rise above industry competitors.
  • Closely follow relevant news and trending social media topics and develop and communicate a response, in concert with organizational leadership and other stakeholders;


Skills / competencies:

  • Bachelor's degree in Marketing or related field; advanced degree preferred
  • English first language and exceptional English writing skills
  • Six or more years of successful track leading social media strategy
  • Expert of your domain, constantly informed on best practices and trends and educate/share accordingly
  • Expert understanding of how brands should participate in social media in an authentic way
  • Energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms including Asian networks
  • Experience of using analytics tools
  • Excellent communication, interpersonal and organisational skills
  • Experience working with external agencies and Creative teams
  • Ability to successfully organize, prioritize and manage multiple projects under strict deadlines
  • Passion for working in a fast-paced environment with high level of teamwork
  • Optimism in the face of challenges and busy periods
  • Based in Milan


Why work with us?

This is a fabulous opportunity to join the Kering adventure and to actively contribute to the development of the business by becoming part of a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms - gender, age, nationality, culture, religious beliefs and sexual orientation - enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

Job Type
Regular

Start Date
2020-11-15

Schedule
Full time

Organization
BOTTEGA VENETA S.R.L.

Company

Discretion, quality, and craftsmanship — Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy’s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world’s premier luxury brands. The company’s famous motto, “When your own initials are enough,” expresses a philosophy of individuality and confidence that now applies to a range of products including women’s and men’s ready-to-wear, fine jewelry, furniture, and more. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans.The most recent chapter in Bottega Veneta’s history began in February 2001, when the company was acquired by Kering, formerly known as Gucci Group. Creative Director Tomas Maier came on board in June of that year and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. In the years since, Bottega Veneta has introduced exciting additions to the collection, including fragrance, fine jewelry, a watch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear, handbags, shoes, small leather goods, eyewear, luggage, and gifts. Distribution of Bottega Veneta products is global, encompassing Europe, Australia, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta owned boutiques.
Company info
Telephone
919101200
Location
Via Pasquale Lucchini 2
Lugano
6900
CH

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