Paid Media Executive
Key responsibilities for this role include:
Implementation of paid media campaigns across Paid social, display, video, retargeting and PPC.
Optimise accounts from campaigns, keyword research, writing ad copy, to bid management etc.
Review creatives on a recurring basis, including but not limited to the ad rotation settings, the CTR and conversion rate. Suggest new ad copies and maintain an ad-testing matrix so we are always testing and learning.
Ensuring the campaigns are cost-effective and delivering strong return on investment
Supporting in overall strategy and brainstorming new ideas
Working closely with the Content team to ensure a consistent brand message is achieved
Researching relevant news stories or industry developments
Be adept at creating exciting content – both copy and visual
Proactive use of reporting, analysis and insight to develop and optimise campaigns
Monitoring competitor’s activity
The successful candidate will have the following:
3 year+ experience in paid media or a similar digital role
Experience running campaigns on Google Ads and paid social platforms (Facebook, Instagram, LinkedIn, Snapchat, TikTok, Pinterest)
Excellent organisation skills and attention to detail
Qualification in Google Adwords desirable but not essential