Display Marketing Manager

Location
London, UK
Posted
20 Oct 2020
Closes
28 Dec 2020
Ref
d717b7d6-cbca-4595-b533-d9c19cd17e73
Level
Manager
Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

We're a diverse and global community made up of Farfetchers, our partners and our customers, which we believe is at the heart of our success. Everything we do is centred around our values - Be Human, Think Global, Be Revolutionary, Todos Juntos, Be Brilliant, Amaze Customers - which define our beliefs and our actions. We welcome difference and foster a consciously inclusive environment for everyone. We are Farfetch For All.

Marketing

We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.

London

Our London office is located in Old Street, London's tech hub, home to a broad range of teams including Commercial, Marketing, and Product. We have large open plan spaces and a feature staircase connecting our 3 floors, encouraging our collaborative and open culture. We also have a big outdoor terrace where we can have lunch and host social events when the sun comes out!

THE ROLE

The FARFETCH Performance Marketing team are looking for a dedicated Display Performance Marketing Manager to help manage all aspects of our global display marketing. The role will suit someone who is looking to develop within the exciting digital marketing world and as part of a fast-paced luxury fashion brand.

FARFETCH is investing heavily on marketing and app acquisition to reach new customers and promote all the benefits of our platform. This position will be responsible for managing a team of marketers focused on the development and execution of our mobile marketing strategy across the globe.

The ideal candidate will possess a mix of mobile marketing with more broad display marketing experience. You will report directly to the Senior Performance Marketing Manager responsible for Display & App marketing globally to help execute marketing strategies based on business objectives. The role will be suitable for someone highly analytical, with strong technical capability, you will be working closely with the product and analytics teams to advance the channels and you will drive the marketing product strategy. The successful candidate will be comfortable with managing direct reports and will enjoy a sense of ownership over performance marketing activities.

WHAT YOU'LL DO

  • You will be responsible for building and developing of a customer acquisition strategy via App Install campaigns to drive engagement and long term LTV
  • You will be responsible for managing a multimillion app marketing budget to deliver revenue and new customers growth within ROAS and profitability goals set on a monthly basis
  • Manage and optimization across multiple sources like Facebook, Google, Twitter, Snapchat, ASA, Criteo, etc, work with app measurement and attribution in App world (AppsFlyer / Adjust)
  • Full responsibility for collaboration with partners, i.e. contract negotiations, launch plans on any necessary tech & creative requirements including tracking setup
  • You will work closely with the Product team to connect our marketing roadmap and providing requirements, tracking product features and app development
  • You will work closely with the Analytics team to improve our reporting capabilities for the team, with a focus on evolving of the existing attribution model
  • Support annual Farfetch promotional calendar working alongside the creative team on the visual and emotional part of our marketing activities


WHO YOU ARE

  • An experienced Marketing Manager who has worked within an E-commerce environment
  • Experienced working for Performance Marketing department and good understanding of opportunities and challenges in this environment
  • An ambitious mindset and willing to embrace new opportunities, bring fresh perspectives without being afraid of failure
  • Encouraging of those around you, striving for everyone to express their opinions and ideas within a safe space
  • Proactive - take initiative to improve processes, a team player who is a self-starter and is able the thrive in a fast-paced, results-oriented environment
  • Passionate about e-commerce marketing and keen to learn and develop your career in this area

The FARFETCH Performance Marketing team are looking for a dedicated Display Performance Marketing Manager to help manage all aspects of our global display marketing. The role will suit someone who is looking to develop within the exciting digital marketing world and as part of a fast-paced luxury fashion brand.

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