Manager - Loyalty Acquisition

Gap Inc.
San Francisco, California, United States
22 Oct 2020
26 Dec 2020
About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the role

The Loyalty & Payments team is responsible for the ownership, strategy and development of Gap Inc Loyalty programs (Credit Card and MTL) This team works cross brand and cross functional to deliver on the program. The Acquisition & Store Engagement team drives the acquisition strategy for our loyalty programs as well as bring loyalty to life in the the field. They serve as the primary point of contact for loyalty acquisition initiatives.

The ideal candidate for this team must have strong communication, project management and influencing skills, as well as the ability to drive strategic initiatives across multiple cross-functional teams. They must also have the ability to work in a fast paced environment . Key to this role is curiosity, a desire to learn, a willingness to approach projects with a can-do attitude and an ability to problem solve quickly. The Manager of loyalty Acquisition for Gap & Gap Outlet will be responsible for:

What you'll do

  • Supports Director in ownership of customer acquisition strategy for Gap and Gap Outlet.
  • Partners with L&P Brand teams on execution of acquisition marketing campaigns for Gap and Gap Outlet across channels and platforms (stores and digital)
  • Optimizes marketing campaigns to ensure optimal ROI and build a future for strong foundation for future customer-lifetime-value and campaigns are well integrated into overall Brand strategies.
  • Shares acquisition performance against goals with Brand and cross-functional stakeholders
  • Partners closely with Brand Store Operations team to ensure feedback about acquisition marketing campaigns are messaged to Store Associates for campaign setup
  • Partners with L&P Business Analysis team on hind sighting and performance:
    • Conducts weekly, quarterly and annual reporting, tracking campaign program performance and progress by brand, channel, and spend to optimize and increase response
    • Visualizes data and builds stories to report campaign and program results, partnering with appropriate L&P team members to report and communicate results to stakeholders and cross-functional partners
  • Innovates marketing campaign strategies and manages a project plan/structure for test initiatives by reviewing ROI, target audiences, communication vehicles, and appropriate timing in partnership with L&P Finance and Business Analysis teams
  • Manages budgeting, open and close POs, forecasting and actualizing costs

Who you are

  • Loves Retail and making meaningful customer relationships
  • 5+ years of relevant work experience in marketing, advertising, loyalty, ecommerce or related field, focused on driving the development, execution, and analysis of omni-channel marketing programs
  • Strong written and verbal communication skills with the ability to glean insights and tell a story from the data
  • Experience using logic and methods to solve difficult problems and derive effective solutions
  • Ability to organize and manage multiple detail-oriented projects and to meet deadlines
  • Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, International, Brands, Creative, etc.) in support of business priorities
  • Strategic thinker with the ability to leverage large data sets to make data-driven decisions; experience with Excel is a plus
  • Proficient in Word, PowerPoint, and Google Docs
  • Past credit card, retail, or agency experience preferred but not required
  • Bachelor's Degree; MBA a plus

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

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