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Digital Marketing Manager

Employer
Hardlyeverwornit.com
Location
London (Greater) (GB)
Salary
Competitive salary, with regular reviews and opportunities to progress
Closing date
9 Nov 2020

View more

Function
Marketing
Level
Manager
Contract Type
Permanent
Hours
Full Time

Job Details

HEWI is a luxury, pre-loved marketplace for buying and selling lifestyle designer goods. We have an exciting opportunity for a Digital Marketing Manager to join our growing team.

The role is responsible for developing and executing the online marketing strategy for HEWI, to acquire new customers and engage and retain existing customers. You will partner and coordinate with our third party agency to create the paid digital marketing strategy. As an expert in Digital marketing, and recognising the incremental growth opportunities in the channel, you will also lead the execution of the email, eCRM and online segmentation strategy.

The position requires strong online marketing skills to launch, manage, and analyze digital marketing campaigns that drive innovation and growth. You will analyze the success of our campaigns and provide weekly, monthly, and quarterly reporting to the wider business.

Key Responsibilities

Manage and partner with internal teams and external agency to execute online marketing strategy:

  • Work with CMO and Digital Marketing Agency to create a strategic roadmap to drive online traffic, including both new and existing customers, with a focus on a new website launch

  • Manage and partner with internal teams and external agency to manage end to end campaign

    execution, ensuring strategies are aligned, assets are created and deadlines are met

  • Manage external agency on the planning and execution of paid search and display campa igns,

    ensuring programs are optimized and key program metrics are met

  • Ensure the timely communication of sales and promotions to the Digital Marketing Agency

    Drive and execute email marketing strategy:

  • Driveandexecuteemailmarketingstrategy,definingemailobjectives,communicationsplan and refining targetting to support open, click and conversion rates

  • Work with internal teams to define a strong commercial calendar for the season

  • Provide insight to internal teams that educates content creation for email comms

  • Develop, execute and report on weekly newsletters

  • Monitor and optimize performance via A/B testing

    Develop HEWI’s affiliate marketing program:

  • Develop an affiliate marketing plan to support the launch and growth of the channel

  • Plan affiliate exposure in align with brand promotional and marketing activity

  • Monitor performance on a weekly basis

  • Negotiate with key publishers CPA levels to constantly optimize performance

    Reporting:

  • Provide timely reporting and insights on digital and email campaign performance

  • Synthesize information to clearly communicate key learnings, actionable strategy, and

    recommend new opportunities to management team

    The Ideal Candidate

A passionate digital marketer, looking for an exciting opportunity to grow:

  • 4+ years of experience managing digital marketing campaigns and platforms, with a strong focus on email marketing.

  • Proficiency with Klaviyo and Adobe Photoshop advantageous

  • Must be detail oriented, with the ability to prioritize tasks independently

  • Strong analytical and organizational skills

  • Ability to present ideas/projects in a wider group of diverse expertise

  • Ability to operate in a fast-paced and ever-changing environment.

  • Creative thinker and resourceful problem solver

    Benefits

  • Competitive salary, with regular reviews and opportunities to progress

  • Monthly and accruable on-site credit

  • Travel to work costs covered by HEWI

  • Lunch every Thursday

  • 25 days holiday + Nest pension scheme

  • Opportunity to work alongside a dynamic and supportive team within a growing business

    Hardly Ever Worn It is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Company

Hardly Ever Worn It was founded in 2012 by British-born Sharon Wolter-Ferguson and her two daughters, Natalya and Tatiana. Based in London, the family previously lived for a time in Monaco, offering Wolter-Ferguson fascinating insight into the world of Monte Carlo’s jet set elite. Observing how her socialite friends never repeated outfits and were constantly updating their wardrobes with the latest new-season buys, she was inspired to create a safe space for fashion lovers to buy and sell their own luxury items. And so Hardly Ever Worn was born, creating a uniquely emancipating shopping experience. Regretting that beautiful but slightly too expensive coat? Bought the red version of your dream bag, and now wishing you’d got the grey? Hardly Ever Worn eliminates buyer’s remorse, liberating wardrobes and creating a shopping platform that works perfectly in today’s age of social media and the changing landscape of fashion and luxury retail. Now a global brand, Hardly Ever Worn it's first-and-foremost focus on security, authenticity and discretion has seen it partner with many famous names from the worlds of film, fashion and music, as well as international royalty. A concierge service is also offered to VIP sellers, helping them to edit their wardrobes and choose what to sell on.

Company info
Telephone
02074872679
Location
11 Manchester Square
London
London
W1U 3PW
GB

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