Digital Marketing Manager

London (Greater) (GB)
Competitive salary, with regular reviews and opportunities to progress
22 Oct 2020
09 Nov 2020
Contract Type
Full Time

HEWI is a luxury, pre-loved marketplace for buying and selling lifestyle designer goods. We have an exciting opportunity for a Digital Marketing Manager to join our growing team.

The role is responsible for developing and executing the online marketing strategy for HEWI, to acquire new customers and engage and retain existing customers. You will partner and coordinate with our third party agency to create the paid digital marketing strategy. As an expert in Digital marketing, and recognising the incremental growth opportunities in the channel, you will also lead the execution of the email, eCRM and online segmentation strategy.

The position requires strong online marketing skills to launch, manage, and analyze digital marketing campaigns that drive innovation and growth. You will analyze the success of our campaigns and provide weekly, monthly, and quarterly reporting to the wider business.

Key Responsibilities

Manage and partner with internal teams and external agency to execute online marketing strategy:

  • Work with CMO and Digital Marketing Agency to create a strategic roadmap to drive online traffic, including both new and existing customers, with a focus on a new website launch

  • Manage and partner with internal teams and external agency to manage end to end campaign

    execution, ensuring strategies are aligned, assets are created and deadlines are met

  • Manage external agency on the planning and execution of paid search and display campa igns,

    ensuring programs are optimized and key program metrics are met

  • Ensure the timely communication of sales and promotions to the Digital Marketing Agency

    Drive and execute email marketing strategy:

  • Driveandexecuteemailmarketingstrategy,definingemailobjectives,communicationsplan and refining targetting to support open, click and conversion rates

  • Work with internal teams to define a strong commercial calendar for the season

  • Provide insight to internal teams that educates content creation for email comms

  • Develop, execute and report on weekly newsletters

  • Monitor and optimize performance via A/B testing

    Develop HEWI’s affiliate marketing program:

  • Develop an affiliate marketing plan to support the launch and growth of the channel

  • Plan affiliate exposure in align with brand promotional and marketing activity

  • Monitor performance on a weekly basis

  • Negotiate with key publishers CPA levels to constantly optimize performance


  • Provide timely reporting and insights on digital and email campaign performance

  • Synthesize information to clearly communicate key learnings, actionable strategy, and

    recommend new opportunities to management team

    The Ideal Candidate

A passionate digital marketer, looking for an exciting opportunity to grow:

  • 4+ years of experience managing digital marketing campaigns and platforms, with a strong focus on email marketing.

  • Proficiency with Klaviyo and Adobe Photoshop advantageous

  • Must be detail oriented, with the ability to prioritize tasks independently

  • Strong analytical and organizational skills

  • Ability to present ideas/projects in a wider group of diverse expertise

  • Ability to operate in a fast-paced and ever-changing environment.

  • Creative thinker and resourceful problem solver


  • Competitive salary, with regular reviews and opportunities to progress

  • Monthly and accruable on-site credit

  • Travel to work costs covered by HEWI

  • Lunch every Thursday

  • 25 days holiday + Nest pension scheme

  • Opportunity to work alongside a dynamic and supportive team within a growing business

    Hardly Ever Worn It is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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