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INTEGRATED MARKETING MANAGER

Employer
Charles & Keith
Location
Singapore (SG)
Closing date
23 Nov 2020

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Function
Marketing
Level
Manager
Contract Type
Permanent
Hours
Full Time

Job Details

In driving the transformation of the company, this position would help to transcending the growth of the company to the next level of business excellence.

 

You will

 

  • Be responsible for the digital transformation of CHARLES & KEITH Brand in all markets via the digital driven marketing strategies and campaigns planning including programmatic marketing, analytics, social media, operational marketing and CRM Align with the strategic directions from the Creative Marketing team who are responsible for creative contents, PR and corporate communications. Henceforth, you will define the execution strategies of the Brand and the niche positioning for the different markets so that you can devise disruptive and innovative strategies to drive the Brand into a digital retail powerhouse, in line with our continued expansion globally, both online and offline Act as a strategic partner, optimising and leveraging on advancements in technology to constantly improve productivity and performance for our global markets, whilst aligning with the strategies of our global HQ in Singapore Be responsible for the full spectrum of the marketing plan and strategies for the different markets, collaborating with cross-functional divisions to optimise offline and online sales by driving traffic to retail and different E-Commerce sites across markets Lead your team to curate, innovate and test new ideas to bring about new transformations that rise above an unprecedented customer experience, execute offline brand engagement strategies such as pop up store, retail partnership and collaboration

Requirements:

 

  • Bachelor’s Degree in Marketing, Business Analytics or related discipline Professionally proficient in written and spoken English 8-10 years’ experience in digital marketing in US, Europe and Asia. Prior experience in fashion industry would be preferred Demonstrated strong team leadership with successful business partnering experience across cross-functional departments Exceptional and outstanding analytical skills, both quantitative and qualitative, strong experience interpreting test results & drawing conclusions Demonstrated strong business judgement and decision-making skills, and able to identify, prioritize and articulate highest impact initiatives in global markets Strong media contact and prior PR experience will be an added advantage Ability to pull data from various resources and translated it into trends, action plans and reporting templates Able to identify appropriate IT systems or have contacts to work with Strong track record in marketing communications, lead generation, PR and achieving ambitious sales target Proven expertise in digital and programmatic marketing (e.g. Analytics, SEO/SEM, Social Media and creative design) Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Proven ability to operate at the intersection of business and technology, delivering memorable customer experiences through multiple inter-connected digital channels

​We regret that only shortlisted candidates will be contacted.

 

Company

A global fashion group with premium brands known for their modern and edge-cutting designs across footwear, bags and accessories categories, CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide.

Founded by siblings, Charles and Keith Wong, the Group aims to empower people to express themselves freely through fashion.

Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.

CHARLES & KEITH was established in 1996 with the purpose to spark joy and confidence in fashion-forward women. Anchored by its four brand values – Experimental, Desirable, Curated and Modern – CHARLES & KEITH aims to celebrate and inspire women every day.

PEDRO is designed to propel the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories.

Both brands are available across Asia Pacific, the Middle East, Europe and the United States, through their concept stores and respective ecommerce sites, CHARLESKEITH.COM and PEDROSHOES.COM.

Company info
Telephone
64882688
Location
6 Tai Seng Link
Singapore
Singapore
534101
SG

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