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Head of Marketing

Employer
Dover Street Market
Location
London (Central), London (Greater) (GB)
Closing date
11 Dec 2020

View more

Function
Marketing
Level
Senior Manager
Contract Type
Permanent
Hours
Full Time

Job Details

An exciting opportunity has arisen for an experienced Marketing professional to join the team at Dover Street Market. You will be responsible for building a customer centric marketing strategy across our organisation: Store, VIP team, customer services, digital and eCommerce. Reporting to the Vice President, this role will suit someone who thrives in an extremely fast paced and high-pressure environment. Our ideal candidate must display a deep affinity with Dover Street Market and be able to translate our brand identity across all projects and platforms.

Responsibilities include but are not limited to:

Marketing/CRM 

  • Act as the principle contact point for all marketing initiatives at Dover Street Market (Retail, Client Services, eCommerce, Social and Web)
  • Able to engage with our clients in a deep and meaningful way for key marketing moments each season. Including but not exclusive to global DSM, Comme des Garçons and brand partnership initiatives.
  • Responsible for creating client engagement plans and giving clear instruction to retail and web teams, always ensuring success is measured through KPI.
  • Must be able to propose, create and execute moments of energy for the business, ensuring that the DSM client is always considered and looked after
  • Work in close partnership with Head of PR for all press and event activations
  • Manage brand relationships
  • Work alongside the CRM analyst to devise and implement dedicated CRM activations to acquire, retain and reward clients and give clear instruction to retail and web teams
  • Must work across our entire organisation ensuring the customer is always placed at the centre of marketing plans (e.g Retail, eCommerce, VIP Services, Customer Services)

Experience required

  • Experience shaping global marketing strategies within a fashion or luxury retail environment, managing stakeholders from multiple departments
  • At least 7 years’ experience in fashion or luxury retail marketing
  • Demonstrated experience with implementing digital & marketing initiatives that scale to support a retailer with many brand partners.
  • Strong analytical skills – you’ll be comfortable analysing large sums of marketing date
  • and efficient in providing data driven insight
  • Strong leadership skills to inspire, motivate and build solid working relationship
  • Knowledge and connection with the Dover Street Market brand.
  • Analytical and always focused on delivering strong commercial outcomes
  • Always abreast of industry developments and have the ability to translate this
  • knowledge into actionable guidance for DSM and brand partners
  • Ability to manage and turnaround complex and challenging brand relations

Company

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