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Associate, Social Media Strategy & Publishing, Polo

Employer
Ralph Lauren
Location
New York, New York, United States
Closing date
16 Dec 2020

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands.

Position Overview
Join a vibrant, world-class team at Ralph Lauren. In this role you will be part of building and developing our Ralph Lauren Polo social presence to its best-in-class use and continue to help evolve it to meet new business and industry needs. With the ever-changing role of video, content, and dynamic experiences on Tik Tok, Snapchat, Instagram, Facebook, YouTube, Twitter, and Pinterest. We must dedicate equal time to the HOW and the WHAT. You will maintain and develop our relationship with platforms and bring to life social-first ideas in collaboration with a cross-functional team - including digital marketing, global marketing, insights and creative. As a team member, this role will contribute to the strategy and social media publishing for Ralph Lauren Polo across all platforms. You will have an opportunity to contribute to the strategic thinking and insights-led storytelling for our social platforms, in dynamic partnership with our digital team. Success in the role will come from developing a strong knowledge of social media best practices, challenging norms to create best-in-class storytelling, possessing a strong grasp of the competitive landscape of luxury, fashion and lifestyle on social, and demonstrating creativity in strategizing and ideating social-first content in a dynamic way.

Essential Duties & Responsibilities

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* Support weekly and seasonal content planning to drive growth and translate the heritage of the Polo Ralph Lauren brand to a digital-first audience
* Contribute to the Polo Ralph Lauren publishing playbook, individual platform strategies and competitor trends to ensure Polo Ralph Lauren continues to engage with a new generation of digital-first consumers
* Provide support on platform developments, platform trends and translate them into actionable recommendations for strategic social publishing
* Partner with wider teams to apply insights-driven and data-led strategies to all social campaigns - and ensure content is optimized across all platforms
* Assist in concepting social strategies and storytelling that ladder back to marketing priorities and business goals
* Partner with PR, celebrity, and hospitality teams to contribute to the creation of rich storytelling and engaging publishing formats during special events
* Help manage the social media calendar and planning to ensure social has an always-on presence
* Support on all social needs across brand campaigns, special projects, and social-first activations

Experience, Skills & Knowledge

* Knowledge of social media marketing trends, best practices, and platform strategy
* Self-starter with a proven track record contributing to a team that works in cross-team partnership in development of social/digital campaigns that drive results
* Ability to work and take initiative in a fast-moving, ever-evolving environment a must
* Strong communication and organizational skills (with the ability to juggle multiple priorities simultaneously)
* Experience in data visualization; interpreting data into actionable, strategic recommendations a plus
* Understanding and experience within the luxury, fashion and / or lifestyle industry a must
* Experience with analytics tools, publishing tools and content planning tools a plus

Company

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